Sales & Marketing

As an industry that relies heavily on interpersonal connections, real estate is now having to shift marketing and outreach strategies to online platforms. Here’s how your game plan needs to change.

Fewer buyers were delaying their home search by the end of April, according to NAR surveys.

Multiple listing services across the country are waiving or reducing fees and offering new services in the wake of the coronavirus pandemic. Will these innovations become permanent?

Weekly motivational messages give guidance for agents to keep moving forward during COVID-19 pandemic and preparing for what comes once it’s over.

Agents can move the ball forward with these tips on what to tell clients in unprecedented times.

Video conferencing and curbside closings are just the beginning for these inventive agents who are advancing their business in the age of COVID-19.

The Atlanta Realtors Association had to forgo its annual awards ceremony for its membership’s top producers this year due to social distancing measures, but it’s still celebrating.

February was another good month for pending home sales across the nation, but the coronavirus will put that all on hold.

While client outreach is much easier in “set it and forget it mode,” it’s important to check in on your systems to make sure they’re functioning properly. Here’s how.

They do millions in business, are among the most admired players in the real estate industry, and have advice on how you can follow in their footsteps