Pinterest is the latest kid on the block, and as a result, it’s generating plenty of attention from marketers; how can agents, though, use it effectively? With 10 million unique visitors a month, longer user times than Facebook and Twitter,

Here’s the deal: home inventory is low, mortgage rates are still amazing and consumer confidence is looking up. Mix them all together, and you have a sizzling hot seller’s market. In fact, the National Association of Realtors says competing

Asking prices exceeded rents for the second month in a row in the Trulia Price Monitor, with prices up in 98 of the nation’s 100 largest metro areas. It was another banner month for asking prices in May, with

Were reports of the McMansion’s death greatly exaggerated? New Census Bureau data would seem to suggest so. The housing downturn negatively impacted just about ever aspect of the housing market, though there was one impact of the downturn in

A new study from Middle Tennessee State University finds that yes, attractive real estate agents DO perform better than their less-attractive counterparts. The classic phrase may go that beauty is only skin deep, but new research finds that “skin

Condopedia is a delightful new twist on the Wiki formula, combining real estate savvy with Internet community. Nowadays, there are wikis for just about everything, From television series to video games, from flash cartoons to parody sites, just about

Mobile marketing can be a huge boon to your business, and we’ve got five tools you can use for improving your mobile marketing game. We’ve reported previously that mobile marketing means big business. 79.4 million people will be using

We’ve all heard that a picture is worth a thousand words. Given that more than 90 percent of home buyers are searching online for homes, and with all the great online tools to preview homes, in real estate a

When it comes to listing presentations, you should utilize both classic and technologically advanced methods to woo potential sellers, explains Christina Groves of Coldwell Banker. So you have just made an appointment to meet with a potential seller and

The marketing world is becoming more tech-savvy and mobile-ready by the day, but you should not completely count out direct mail. Real estate is an industry in a constant state of flux, but there is one trend that analysts

Gloria Valvasori with Better Homes & Gardens is 67 years old, raising three grandchildren, a full-time Realtor and a whiz at SEO and social media marketing! Now before you say she must have been a computer geek all along,

M-commerce, or commerce via mobile devices, is the future of business in America, and a new eMarketer survey hammers home that fact. M-commerce, short hand for shopping via mobile devices, used to be a fledgling component of the American

With syndication sites and IDX feeds now a permanent fixture on the real estate landscape, well-written listing copy is a necessity. Once upon a time, real estate listings were a closely-held secret, with the information and facets of all

Cleanliness and organization are certainly important factors when showing a home, but effective use of lighting can be equally valuable. When agents go through their check-lists before showing a property, they often focus on the most immediate needs of

While Facebook may dominate in terms of number of users, Pinterest wins the battle when it comes to converting online pins into real life sales. According to Bizrate, 69 percent of online consumers have purchased an item they found

The benefits of good communication are obvious, but how can you ensure that your message is being communicated effectively? Effective communication is among the most important qualities for a successful career in real estate. From initial consultations, to listing presentations,