The REACH program aims to identify and accelerate the most promising new technology companies in real estate and adjacent industries, including banking, insurance and home services.

“This will be the first time a home lender will provide an end-to-end ‘mortgage-as-a-service’ solution through Salesforce Financial Services Cloud — a platform that thousands of financial institutions already heavily rely on.” — Rocket Cos. Vice Chairman and CEO Jay Farner

The acquiring group includes First Multiple Listing Service in Atlanta, MIAMI REALTORS®, ACTRIS MLS in Austin, Texas, and Heartland MLS in Kansas City.

Zenlist will allow more than 300 Ansley agents and their clients to browse listings from FMLS and GAMLS on its mobile app.

The move marks the first step in the company’s plan to expand in the Southeast.

Suburban Jungle provides pre-search consultation services to homebuyers to help them find the ideal neighborhood or suburb for their needs and match them with a vetted real estate agent.

The new chief executive, Emily Traxler, is a certified customer success expert for tech startups and will take the company’s reins from founders Bernadine W. Drake and Glenn Drake.

Exit Realty has enabled its brokers and agents to use Evocalize’s new blueprint to recruit agents on the Google Display Network.

Ava uses Roof AI-powered technology to detect customer intent and provide 24/7 support, with the objective of using Ava conversations to create real home-buying opportunities.

RentPath’s sites, which include ApartmentGuide.com, Lovely, Rent.com and Rentals.com, will continue to operate as normal while their listings are integrated with Redfin.com, a process that is expected to wrap up in 2022.

The integration will let BoomTown CRM users create real-time performance leaderboards and motivational tools for productivity.

Glass House Guide allows agents to use Amazon Alexa to assist with home sales and provide property details.

In the coronavirus era, agents are looking for ways to keep themselves and clients safe. These new tech tools from CoreLogic aim to help them navigate the uncertain terrain of the new normal.

Entering listings that already exist are the bane of many agents’ existence. No more, says Georgia MLS, which is now allowing them to copy and paste listings from other MLS systems.

There’s an abundance of real estate tech news this week with brokerages and tech companies announcing new apps and tools.

As iBuyer programs begin their comeback to the real estate market, Berkshire Hathaway HomeServices and Real Living ink a partnership with zavvie. In other real estate tech news, MoxiWorks clients can now enhance their websites with help from 1000watt.