The art of cultivating and generating leads is crucial for agents who want to be successful in their communities, but the myriad methods of doing so can be difficult to navigate. Online software tools and help services exist to help agents generate leads in the digital world, such as LeadsandLeverage.com, which focuses on helping agents and real estate professionals utilize Facebook for their businesses.

However, while web branding and online presence is becoming an ever-more powerful factor in obtaining clients, the power of old-fashioned methods of connection hasn’t abated. For agents working in the realm of digital information, the key is to learn how to utilize every tool at their disposal, whether that’s keeping abreast of trends on Twitter or sending out postcards at Christmas.