Improving Your Business
Stories, articles and advice aimed at improving your business
This is Halloween, and cemeteries and gravestones are among the most quintessential images of the season. But year-round, how many transactions are near these arguably creepy areas? We associate many images with Halloween: witches, jack-o-lanterns, vampires, werewolves, and of
A new website, DiedInHouse.com, allows you to type in an address from anywhere in the country, and it will inform you if anybody has died in that home. While watching some scary movies in honor of Halloween, some of
My journey to becoming a licensed real estate broker and finding my way was filled with many decisions – and not all of them were good ones. As a fairly new agent, though, I learned quite a bit along the
The top-producing workaholic is a mainstay in the annals of real estate, but new research is suggesting that the 80-hour week may not be all that admirable. It’s one of the more common memes in real estate – more
Many Realtors, including myself, have an occupational hazard of talking too much. There is so much information to share in order to educate our clients that it is extremely easy to get carried away. Anyone that knows me knows
When you work the long hours that real estate demands, it can be easy to lose focus; thankfully, there are easy ways to get it back. Real estate can be a demanding industry. From generating leads, to marketing listings,
We all wonder if size truly matters, but in the case of newly built single-family homes, the answer is clear. What percentage of newly built homes have an entry foyer? What if the home is less than 2,000 square
Google celebrated its 15th anniversary with a new update, called “Hummingbird,” to its search engine algorithm; how could it impact your business? In commemoration of its 15th birthday, Google recently announced a new update to its famed search engine
What is It? Keeping Current Matters, or KCM, is a subscription based service that provides agents, brokers and lenders with monthly updated national real estate market statistics. These infographics, charts and reference materials, are an amazingly powerful tool for
It’s one thing to get a lot of good, high-quality real estate leads, but converting those leads into lifelong, loyal clients is quite another. And working hard and spending a lot of money on lead generation can be futile
When we think luxury, we generally think “BIG,” but a new survey shows that bigger it not always better with luxury homebuyers. You hear the words “luxury home,” and many things come to mind – high-end finishings, exclusive neighborhoods
In a study by the Altimeter Group, only 34 percent of businesses feel their social strategy is connected to business outcomes. That results in what I refer to as unsuccessful random acts of social media marketing. The time you
One, two, three, four, five, six and cut! That’s right, one of the latest social video sharing apps to make a splash with individuals and companies gives you just six seconds to capture your audience and share your message.
500? 620? 740? What is the minimum credit score needed to get a mortgage? There’s a lot of disconnect between the “official” requirements and the scores that actually get people approved for home financing. Articles online show minimum FICO
We’re now two days away from a government default, an event that would spell nothing but trouble for the nation’s housing market. We’re now drawing uncomfortably close to a government default, and though we have written on a couple
Well, it is the fall of 2013, and I find it quite interesting how much a market can change in less than a year. It almost seemed at the stroke of midnight this past New Year’s, buyers collectively decided