Improving Your Business

Stories, articles and advice aimed at improving your business

The Nation’s Top Cemetery Housing Markets – A Deathly Serious Affair

This is Halloween, and cemeteries and gravestones are among the most quintessential images of the season. But year-round, how many transactions are near these arguably creepy areas? We associate many images with Halloween: witches, jack-o-lanterns, vampires, werewolves, and of

Find Out If Your House Is Haunted With DiedInHouse.com

A new website, DiedInHouse.com, allows you to type in an address from anywhere in the country, and it will inform you if anybody has died in that home. While watching some scary movies in honor of Halloween, some of

The First Lesson in Real Estate – Do Your Homework!

My journey to becoming a licensed real estate broker and finding my way was filled with many decisions – and not all of them were good ones. As a fairly new agent, though, I learned quite a bit along the

3 Reasons the Workaholic Schedule is Overrated

The top-producing workaholic is a mainstay in the annals of real estate, but new research is suggesting that the 80-hour week may not be all that admirable. It’s one of the more common memes in real estate – more

3 Invaluable Tips for Conducting Balanced Listings

Many Realtors, including myself, have an occupational hazard of talking too much. There is so much information to share in order to educate our clients that it is extremely easy to get carried away. Anyone that knows me knows

5 Simple Ways to Retain Your Focus

When you work the long hours that real estate demands, it can be easy to lose focus; thankfully, there are easy ways to get it back. Real estate can be a demanding industry. From generating leads, to marketing listings,

How Does a New Home’s Size Impact its Features?

We all wonder if size truly matters, but in the case of newly built single-family homes, the answer is clear. What percentage of newly built homes have an entry foyer? What if the home is less than 2,000 square

3 Important Details About Google’s New Search Algorithm

Google celebrated its 15th anniversary with a new update, called “Hummingbird,” to its search engine algorithm; how could it impact your business? In commemoration of its 15th birthday, Google recently announced a new update to its famed search engine

Tech Review: Keeping Current Matters

What is It? Keeping Current Matters, or KCM, is a subscription based service that provides agents, brokers and lenders with monthly updated national real estate market statistics. These infographics, charts and reference materials, are an amazingly powerful tool for

Convert Your Real Estate Leads into Clients: 5 Things You Need to be Doing

It’s one thing to get a lot of good, high-quality real estate leads, but converting those leads into lifelong, loyal clients is quite another. And working hard and spending a lot of money on lead generation can be futile

For Luxury Homebuyers, Some Things Are More Important Than Size

When we think luxury, we generally think “BIG,” but a new survey shows that bigger it not always better with luxury homebuyers. You hear the words “luxury home,” and many things come to mind – high-end finishings, exclusive neighborhoods

5 Steps to Reclaim Time Wasted on Social Media

In a study by the Altimeter Group, only 34 percent of businesses feel their social strategy is connected to business outcomes. That results in what I refer to as unsuccessful random acts of social media marketing. The time you

Taking Video Marketing to a Shorter Level

One, two, three, four, five, six and cut! That’s right, one of the latest social video sharing apps to make a splash with individuals and companies gives you just six seconds to capture your audience and share your message.

What’s the REAL Credit Score Needed to Get a Mortgage?

500? 620? 740? What is the minimum credit score needed to get a mortgage? There’s a lot of disconnect between the “official” requirements and the scores that actually get people approved for home financing. Articles online show minimum FICO

So, About that Government Default – Should We Be Afraid?

We’re now two days away from a government default, an event that would spell nothing but trouble for the nation’s housing market. We’re now drawing uncomfortably close to a government default, and though we have written on a couple

Why Pricing Your Home Correctly is More Critical Now than Ever

Well, it is the fall of 2013, and I find it quite interesting how much a market can change in less than a year. It almost seemed at the stroke of midnight this past New Year’s, buyers collectively decided

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