Jared James, an entrepreneur, coach and author, offers a couple of tips to help you take advantage of this “shifting market.”

We review Atlanta Agent’s most-popular Top Coach advice columns of 2022.

There is still ample opportunity in the market for buyers and sellers, as well as agents, says David McGhee, VP of coaching at Buffini & Company. What will be different is the skill set agents need to develop to succeed.

As you maximize the remainder of 2022 and prepare your business plan for 2023, real estate coach Sherri Johnson has six proven strategies for success.

Real estate coach Ken Goodfellow offers advice for solving brokerage issues that reach beyond recruitment.

“New construction is a major part of most markets. Not knowing new construction is a handicap to your career.” — Tim & Julie Harris

Success is not easy, but it’s also not complicated. To build a sustainable, profitable, consistent business, you must get granular: Chunk things down into manageable pieces.

The real estate industry is beyond crowded — how can you cut through all that noise to stand out? Top coach Krista Mashore has tips.

When was the last time you saw a pro sports team allow any athlete on the field without learning the playbook? Exactly! Welcome to real estate.

“As a real estate agent, it is difficult to break into luxury home sales,” writes Michael LaFido, founder of the LUXE Designation. “If you’re trying to ‘break into selling luxury homes,’ my advice is to attend other agents’ luxury broker open houses in your market.”

“There has been a lot of change that we all have experienced in the last few years. While change is a constant, the depth and breadth of the change has been historic. With all the change and challenge, foundational truths still apply in the real estate business.” — Dirk Zeller, CEO, Real Estate Champions

“It’s possible to have a thriving business without 80-hour weeks and burnout by choosing to work by relationship and referral. Agents who grow by nurturing their database dictate their schedule, work manageable hours and are better equipped for market shifts.” — Marki Lemons-Ryhal, owner, ReMarkitable LLC

Hard work is important, but what’s even more important is strategically doing the right activities and balancing those activities with plenty of rest.

“If you want to be a true success as a Realtor, you must understand that how you present, react and treat others is the foundation of your business.” — Collette McDonald

Top Coach is a unique feature which highlights different agent voices across the nation. These contributors write about what interests and offer pertinent advice in this changing market.

When it comes to social media and real estate, Katie Lance is often asked, “What is the best type of content to create and post?” The answer: edutainment.