Truth About Agents

Truth About Agents 2022

In the rapidly changing Atlanta real estate industry, success hinges on mastering the local market. But as brokers focus their attention on providing the greatest insight for their clients, staying tuned in to what’s happening in the industry itself can be an even greater challenge. That’s why we publish Truth About Agents every year.

Truth About Agents 2022: Income

Have you attempted to renegotiate your commission split in the last 12 months? See what other agents had to say in our 2022 Truth About Agents survey.

Truth About Agents 2022: Agents on Training

Lead generation and conversion was the top category in which agents would like to receive more training, according to our 2022 Truth About Agents survey. See our survey results to learn about real estate education in Atlanta.

Truth About Agents 2022: Managing Brokers

Managing brokers are more closely considering making marketing support available as a recruiting tool, according to our 2022 Truth About Agents survey, with 19% saying it’s the most effective way to attract new talent.

Truth About Agents 2022: Marketing

Find out what agents think the top marketing challenge of 2022 will be in our 2022 Truth About Agents survey.

Truth About Agents 2022: Teams

Are Atlanta agents happy with their teams? Has joining a team helped them grow their business? Find out in our 2022 Truth About Agents survey.

Truth About Agents 2022: Client Profile

Millennials surpassed Gen X as the top homebuyer in this year’s Truth About Agents survey, representing 47% of clients of agents surveyed.

Truth About Agents 2022: Career

Agents who are planning on moving to a new brokerage said associating with a different brand was the biggest motivator (21%) in our 2022 Truth About Agents Survey.

Truth About Agents 2022: Demographics

Women agents continued to dominate men by nearly a three-to-one margin in our 2022 Truth About Agents survey.

Time to speak your truth for our annual Truth About Agents issue

Weigh in on how much you’re earning, how much you’re spending on marketing, what you think of your current brokerages and how the pandemic has changed your business by participating in our annual Truth About Agents survey.

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