Top Coach

How to market development projects vs. residential resales

Agents should not approach development projects the same way they would a residential property, explains Top Coach Tinka Ellington of Douglas Elliman Real Estate.

The top 5 Top Coach columns from 2024

Top Coach, our unique monthly feature, highlights advice from real estate experts across the nation. These contributors offer pertinent advice for the ever-changing market. And it’s never too late to learn. Check out the most-read Top Coach columns from 2024.

11 tips from 11 top real estate coaches

As we near the end of the calendar year, we’re taking a look back at 2024’s 11 Top Coach columnists and offering one key tip or suggestion from each.

How to adapt real estate strategies as the market shifts

“For Realtors, the ability to quickly adjust to market fluctuations, client preferences and industry regulations is essential,” says Top Coach Chris Heller.

5 AI techniques for generating real estate leads

Dive into five practical AI techniques that can help you not just survive — but thrive — in these kinds of markets.

The power of teamwork: How to build a successful real estate team

“it’s important to understand the benefits, roles and steps to building an effective team.”

Prepare your real estate business marketing for the market shift post-NAR settlement

As the real estate industry braces for the forthcoming market shift due to the NAR settlement, it’s imperative for agents to proactively prepare business marketing strategies.

Three things that hold back real estate agents, and how to avoid them

Fred Wilson, CEO of Fred Wilson Coaching, discusses “future-modeling” versus “now-modeling” in real estate.

How to embrace and implement new tech

Nicole Konsler of @properties Christie’s International Real Estate offers tips for adopting new real estate technology.

Hey, agents, what’s your value?

“Why would clients pay at or above a perceived standard?” asks Madeline Mordarski, chief marketing officer at The Keyes Company. She says the answer is value.

In business and real estate, the word ‘no’ can sometimes mean ‘yes’

Tips for handling rejection in real estate.

Build a sustainable mortgage business with the power of strategy, referral segments and CEO behaviors

“In my 21 years in the mortgage industry and as a dedicated coach to loan officers, I’ve understood that a strategic blueprint must back business goals for sustainable success,” writes Coach Anthony.

Stop asking people about buying or selling — a new paradigm in real estate engagement

“Stop asking about buying or selling; instead, ask if they are thinking about moving or know anyone that may be moving,” says Jeffrey Scott Stanton, senior vice president of learning and career development for Douglas Elliman.

Are you building a real estate business or are you a transactional broker?

“Success is more than just the deals done; it’s about creating a sustainable enterprise in an ever-evolving industry,” writes Shy Bundy, a business coach for John L. Scott Real Estate.

11 pieces of advice from elite real estate coaches

We’re taking a look back at the year’s 11 Top Coach columnists and offering one key piece of advice from each.

How peanut butter and jelly sandwiches supercharged our real estate game

It was one year ago, as the destructive paths of Hurricane Ian swept across Southwest Florida that Jeff Lichtenstein and his team at Echo Fine Properties felt a call to action.

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