With a family in the mortgage industry, Perla Franco realized that being a Realtor matched her personality, as well as her career goals. “I needed a career where I could manage my own time, allowing me to spend quality time with my family,” Franco says. “I wanted my income to be based on my skills and the effort I exerted, while at the same time obtaining satisfaction by serving my community.”

A Realtor and team leader of Incanto Properties Group with HomeSmart, Franco is a residential and relocation specialist throughout metro Atlanta, as well as for international investments in Riviera Maya and Tulum in Mexico. An Atlanta resident for almost 20 years, she builds relationships through extensive networking; constant communication with partners in other cities; and staying educated on new developments, programs and opportunities.

Franco is the 2024 president of the Atlanta chapter of the National Association of Hispanic Real Estate Professionals, at which she held various roles over the past five years. The Atlanta Realtors Association (ARA) has named her a top producer since 2019, and her team made the top 5% by units, as well as the top 10% by volume, in 2021. She also is the ARA board director for 2024 and has received the HomeSmart Diamond award since 2019. In 2021, she launched Incanto Cares, which allows her clients to pick a charity to which to donate a portion of her commission after closing.

Having welcomed her second child in June, Franco enjoys spending free time with her family, friends and dog, Ramzy. With a love for animals, she supports different rescue groups in the U.S., Mexico and Colombia. She also enjoys traveling and doing Pilates. “I am a huge believer in having the right mindset to accomplish my goals,” she shares. “I recite positive daily affirmations, and I am also kind to myself, as I believe we are what we manifest.”