Former professional soccer player and public health scientist Soby Tadjalli has moved no fewer than 15 times throughout his life. Amazingly, he loved every single move. “With each move, I discovered new places, made new friends, enjoyed new restaurants, enjoyed new weather and more,” he remembers. “I understand how important it is to find a new home that allows you to live your best life.”

Those experiences, along with a professional athlete’s competitive drive and a scientist’s analytical mind, converged to ensure Soby’s success in real estate. For eight years, he has channeled his enthusiasm for data analysis into helping his clients make educated decisions, and when he helps a client buy or sell a home, it feels like scoring the game-winning goal. “I love helping clients use real estate as a way to grow wealth while creating memories,” he says.

Though he has won HomeSmart’s Diamond Award consistently for the last five years, Soby believes that the true reward for good work is more work. He has built his business on referrals from clients who say they appreciate that he treats them with respect and compassion. “They also say I treat their money like it’s my own,” he adds. “I want to make sure I maximize their results in the real estate market.”

Soby compares success in real estate to success in sports, where the most experienced players are not always the best players. “Talented agents will always rise above the competition,” he explains. “Any agent who works hard, works smart and produces results deserves to grow.”

A proud husband and father of two, Soby loves Atlanta and all it has to offer. He also enjoys giving back to the community. As an avid watch collector, Soby partnered with his local RedBar watch club to release a limited-edition wristwatch that raised significant funds for the Atlanta Community Food Bank.