Moving has been part of Soby Tadjalli’s life since the age of two. He has moved 15 times and lived in 10 different cities. “I’m very fortunate that I’ve moved a lot, as it has allowed me to gain firsthand insight into the challenges and emotions clients face during a move,” he says.

An award-winning agent and the CEO of SŌBY Real Estate, HomeSmart Elite, Soby guides his clients with empathy and expertise. “I always advise people to buy in an area where values will rise when the market rallies and minimize loss when there’s a downturn,” he shares. “The principle that has withstood the test of time is ‘location, location, location.’”

Soby enjoys helping clients make investments that lead to fantastic returns. He has built a business based entirely on referrals, assisting his network with transactions in the Atlanta and Greater Atlanta areas. “I’m connected to all of my clients in some way, shape or form,” he reports.

Treating every client like family, Soby always keeps their best interests in mind. As Georgia’s population continues to grow, he has even dubbed the past year a “family reunion,” helping numerous families from across the country relocate to Atlanta to be closer together.

A former college and professional athlete, Soby applies his discipline, drive and determination to every client interaction. “I’m competitive by nature and am always willing to put in the extra effort to get the best results for my clients and make the transaction process as smooth and stress-free as possible,” he says.

Passionate about real estate, Soby is in constant communication with lenders, inspectors, engineers, builders and attorneys to stay informed about industry happenings. “Knowledge is power,” he insists. “The more knowledge an agent has, the more successful they’ll be.”