Columbus-based Grayhawk Homes has been rebranded as Evermore Homes, alongside parent company American Southern Homes and its other units. 

The rebranding of Grayhawk and American Southern, as well as Stoneridge Homes in Huntsville, Alabama, and Dorn Homes in Prescott, Arizona, under the Evermore brand is a strategic decision to simplify sales, marketing and other operational functions and prepare for new growth, according to an announcement. 

American Southern was founded in 2017 and acquired Grayhawk, which operates in several parts of Georgia, including Fort Benning, Perry and northwest Atlanta-Lake Acworth, in 2019. The top 100 builder currently controls 3,900 homesites in 46 communities across Alabama, Arizona, Georgia and Tennessee.  

“Our strategy has always been centered around acquiring builders known for the highest quality of craftsmanship and exceptional customer service,” CEO Lee Darnold said. “However, managing processes and experiences across multiple builder brands can be operationally complex. Today’s milestone demonstrates our commitment to simplifying the home-shopping process for our customers and maximizing the style and livability of the homes they’ll live in for years to come.” 

The rebranding was effective July 13, and the full transition is expected to be completed by the fall. Evermore also plans to unveil new home designs in its existing communities in Alabama, Georgia and Northern Arizona in coming months.  

“For two years, our executive and field teams have been laying the groundwork of a unified platform that will allow Evermore Homes to expand quickly,” Darnold said. “This platform — which combines our builders’ local expertise with greater access to capital and standardized national processes and management systems — uniquely positions us to scale quickly as we add new builders and new markets to our portfolio.”