Early in her career, Shannon Bradshaw realized real estate was an industry that demands constant adjustment and learning. Market demands, rate fluctuations and guideline changes require constant attention. “To lean on yesterday’s rules and norms is to miss an opportunity to be a better resource to my clients and referral partners,” Bradshaw says.

In 2004, she began as a marketing assistant to a group of loan officers. In that role, she observed that her ability to communicate with and care for people was an asset. Bradshaw quickly learned the fundamentals of structuring loans and gained experience. In fall 2006, Shannon pursued her passion for advocating for and helping others and became a loan officer. In many ways, her job chose her to be a changemaker.

Two decades later, Bradshaw continues to make an impact. “I want to understand my clients and to present financing solutions that align with their goals,” she says. “Many perceive they are supposed to know what they want, and many are unsure until they are asked the right questions.”

Bradshaw has built her business solely from referrals. Care, communication and accountability define her work style. “Homeownership should be accessible,” she insists. “No one should be discouraged by the perception they cannot afford to buy because they do not have access to information they need to make an informed decision.” Clients describe Bradshaw as a supportive advisor. She says she strives to inform and empower her clients to be confident in their decisions.

Bradshaw supports Breakthrough T1D (formerly the JDRF), CHOA and Christ the King School. She participates in the Mortgage Bankers Association of Georgia and has received Gold Award accolades annually since 2006. Her work in lending spans decades.