Improving Your Business

Stories, articles and advice aimed at improving your business

Location, Location, Location: A New Mantra

A new study from Logwood University attempts explains the relationship between an agent’s effort and the property’s location. A new study from Logwood University in Farmville, Va. is emphasizing the importance location plays in the home selling process, but not

7 Important Facts About Today’s Home Sellers

What are the characteristics that define home sellers in 2015? The last couple weeks, we’ve been analyzing quite a few findings about homebuyers in NAR’s newest Generational Trends report, but what of home sellers? What makes them tick? Here

Will Rising Rents Finally Push Millennials to Buy?

Could sky-high rents be the final push Millennials need to buy a house? Record-low home prices and historically low mortgage rates have not been enough to entice Millennials to buy homes, but now analysts have struck on another economic

4 Surprising Details on How Buyers Finance Their Home Purchase

Today’s home financing landscape, thanks to the economic downturn and other factors, is hardly straightforward. Of all the area’s of the homebuying process, the financing stage could very well be the most complicated. After all, it’s one thing to

Real Estate Tech: A New Measure of Quality?

A new survey from Redfin shows a shift in how consumers are approaching the agent selection process. It’s a new world in the wake of the financial crisis, a new survey from Redfin shows, one where tethers to quality have

Now’s the Time to Shield Your Real Estate Brokerage From Intellectual Property Liability

Why Copyrights and Licensing Matter in the Shifting Online Landscape If you’re in the brokerage business, you understand real estate law and property rights. Now, with more and more business moving online and everyone wanting access to your listings,

The 6 Ways That Homebuyers Search For Homes

We all know the Internet is prominent, but there are interesting details to how homebuyers search for homes nowadays. It’s no mystery that the Internet is the defining conduit for real estate today, but NAR’s Home Buyer and Seller

Zillow Group Welcomes 24 Additional MLS Direct Feeds

Just a week after announcing direct-feed arrangements with Realogy, Keller Williams and California Regional MLS (the largest MLS in the country), Zillow Group has stepped its game up further, adding 24 new MLS direct feeds, including the combined Los Angeles/Westside

RESPA-TILA: Big Changes Are Coming

For four decades, RESPA and TILA have run parallel to each other. On August 1, 2015, they’ll be consolidated, and the changes will be significant. In 1974, in an effort to stop widespread corruption in the housing industry, Congress

Brace Yourself – Mortgage Rates Will Likely Increase this Summer

Could the removal of one word mean that mortgage rates are set to increase in 2015? Believe it or not, the future of mortgage rates in the U.S. housing market could hinge on a single word. Back in December,

6 Key Facts About the Homes Consumers are Buying Today

Single-family detached? Senior-related housing? New? Old? What homes do consumers want today? In the grand world of American housing, what properties are holding the most sway with homebuyers nowadays? And how do those preferences shift across generational lines? In our

Zillow/Trulia Sign Direct Deals with 18 MLSs, Establish Realogy/Keller Williams Feeds

Zillow Group just enhanced its quality of listings by a dramatic degree. Zillow Group has announced direct-feed agreements with California Regional MLS (the largest MLS in the country) and 17 additional MLS partners, in addition to direct feeds with two of the largest

Consumers Demand More From Lenders

TD Bank survey shows what clients want: more information. In the wake of the rebuilding year of 2014, the market, while still in recovery, has been cast in a distinctly more appealing light, as consumers are once again eager

4 Important Details About Today’s Homebuyers

What are some of the defining traits of homebuyers in today’s housing market? Every spring, Christmas comes early in the form of NAR’s Generational Survey, a massively detailed look at homebuyers, sellers and the generational divides that exist between

When is the Best Time to List Properties in Atlanta? How About Now

The optimal time for listing properties in Atlanta is closer than you think. You should probably get on it and list your clients’ properties if you haven’t done it already. That’s the takeaway from a new report from Zillow,

4 Reasons You Should Doubt the ‘Official’ Unemployment Rate

Sure, unemployment has been falling, but the way we measure unemployment is riddled with problems Last week, we reported that the U.S. unemployment rate fell to 5.5 percent in February, the lowest it’s been in nearly seven years. News

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