Improving Your Business
Stories, articles and advice aimed at improving your business
Instagram represents a great opportunity for agents to market their listings, but should they only use the app to a certain extent? Instagram is a wonderfully intuitive, wonderfully popular social network, and one that offers real estate agents a
How do consumers search for homes? Is the Internet still king, or are other, more traditional methods still of use? Read on to find out. In today’s housing market, there are a seemingly limitless array of options for how
Many agents swear by their real estate contact relationship management system (or CRM for short), while others simply don’t realize the tremendous business-building benefits a real estate CRM can bring to their business. In this article, I’m going to
It turns out that this whole “Internet” thing is a not just a fad after all. Nope, the Internet, in all of its searchable, meta-tagged, flash-flying glory, is here to stay. The agents of tomorrow have little choice but
We all know how important the Internet is for real estate today, but what features of the Internet do homebuyers most value? Here’s a shocking piece of information – the Internet is an extremely important component for selling real
The National Association of Realtors has approved changes to the Realtor.com website that will open the site to non-Realtor listings and rentals. The National Association of Realtors’ Board of Directors yesterday approved a number of amendments to its popular Realtor.com website
Upscale buyers are a different breed of consumer, and their desires for their residences are outside the beaten path, as a new NAHB survey uncovered. What do the affluent want? That’s the question at the center of a very
How it works: There are different tiers to the Better Voicemail product, (even one specifically designed for real estate lead conversion). I demoed the, “Lead Routing for Realtors” version ($40/mo.) for this article, and was amazed at how much
Compromise is an inevitable component of the homebuying process…or is it? A new NAR survey has tracked what homebuyers do – and do not – compromise on. News flash: the homebuying process can be a darned frustrating experience. You
Google+ may be No. 2 to the almighty Facebook, but there are still notable reasons for agents to consider using it for their real estate business. Facebook is the most widely used social medium on the planet, and we’ve
What do homebuyers seek when buying new construction? Todd Warshauer, the director of sales and marketing for the Chicago Division of William Ryan Homes, explains. Given the success of new homebuilders in the Chicagoland housing market over the years,
What were the most important features to homebuyers in 2013? What features of the home, and the greater area, were most valuable to them? There are many types of property available to today’s homebuyers, but as any savvy agents
VA loans can be an excellent way for veterans to become homeowners, but how can agents make sure they understand the program? Anna Mayer-Huls explains. We owe a lot to our veterans. They give up their time, families, and
As a real estate agent, how do you rejuvenate your creativity? How do you approach your problems in a consistently dynamic, innovative way? When you’re a real estate agent, creativity is paramount. From marketing, to negotiation, to keeping in
NAR’s 2013 Home Buyers and Seller Generational Trends report is massive, and among its many findings are great insights into homebuyer characteristics. The National Association of Realtors publishes many reports on real estate and the many individuals involved in
NAR’s 2013 Home Buyers and Seller Generational Trends report is massive, and among its many findings are great insights into homebuyer characteristics. The National Association of Realtors publishes many reports on real estate and the many individuals involved in