Improving Your Business

Stories, articles and advice aimed at improving your business

3 Ways to Effectively Market Yourself

There are a variety of ways for agents to market themselves nowadays, but they must never lose sight of the personal, anecdotal details that work. In today’s technological age, there are a seemingly limitless array of methods for marketing

The 5 Most Important Trends Right Now in Real Estate

The real estate market is influx, and we’ve got the five most important trends to look for as the market continues to recover. Last week, the National Association of Realtors released its latest Realtor Confidence Index, which reported that

3 Methods for Conquering Procrastination

Procrastination is the eternal villain of productivity and success, but we’ve got three straightforward methods for conquering it. Procrastination. Even the word has a negative sound to it, doesn’t it? And really, there are few concepts more damaging to

6 Steps That Protect A Broker’s Role in a Transaction

Real estate portals are gaining popularity, but the role of a broker is still extremely important. Many brokers believe portals such as Homefinder.com and Homes.com are pricing Realtors out of the market, fearing one day those portals will sell

Asking Prices Soar 9.5 Percent in Trulia Price Monitor

Asking prices exceeded rents for the second month in a row in the Trulia Price Monitor, with prices up in 98 of the nation’s 100 largest metro areas. It was another banner month for asking prices in May, with

4 Financing Red Flags For Your Condo Buyers and Sellers

Condo financing problems can create considerable problems for you and your clients; Anna Mayer-Huls explains how to avoid them. How many times have your buyers or buyers for your listings run into problems with their financing? This can be

The Resurrection of the McMansion

Were reports of the McMansion’s death greatly exaggerated? New Census Bureau data would seem to suggest so. The housing downturn negatively impacted just about ever aspect of the housing market, though there was one impact of the downturn in

Do Attractive Agents Perform Better Than the Rest?

A new study from Middle Tennessee State University finds that yes, attractive real estate agents DO perform better than their less-attractive counterparts. The classic phrase may go that beauty is only skin deep, but new research finds that “skin

Bypass the Learning Curve: Top 3 Tips to Use a Realtor CRM

Ask any top real estate trainer or successful broker/owner and they’ll tell you the importance of embracing technology – especially a Realtor CRM. Agents who fail to use technology to their advantage will be watching their competitors soar to

4 Ways an HOA Can Kill Your Next Closing

It doesn’t matter whether your next transaction is a short sale or an equity sale: if the subject property is part of a homeowners association, you may be in for a rude awakening. That’s right: homeowners associations are becoming

Grammar: Text Messaging’s Vanquished Foe?

OMG, rly? Oh yes, the evidence has arrived, and it’s damning – text messaging, and the “techspeak” it promulgates, is harmful to grammar and writing. Without sounding too dramatic, we’re going to start this article with the obvious: text

What Online Features Do Home Shoppers Like the Most?

We all know that the Internet is the preferred way for today’s consumers to shop for homes, but what features catch their eye the most with online listings? New flash! Consumers today really like shopping online, particularly when it comes

The 3 Traits of a Great Real Estate Networker

Networking is an essential trait in real estate, and there are universal strengths that all networkers share. Good networking skills are, to put it mildly, essential in the world of real estate. Active, agressive networking with fellow real estate

Condopedia: The Wikipedia for Condo Lovers

Condopedia is a delightful new twist on the Wiki formula, combining real estate savvy with Internet community. Nowadays, there are wikis for just about everything, From television series to video games, from flash cartoons to parody sites, just about

Five Mobile Marketing Tools for Tech-Savvy Agents

Mobile marketing can be a huge boon to your business, and we’ve got five tools you can use for improving your mobile marketing game. We’ve reported previously that mobile marketing means big business. 79.4 million people will be using

How Smart are Your Clients on the Mortgage Process?

The mortgage process is integral to housing, but a new survey from Zillow finds many consumers are quite lost regarding the details of the process. U.S. consumers may not be quite as smart regarding the residential mortgage process as

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