Improving Your Business

Stories, articles and advice aimed at improving your business

4 Hurdles for the Housing Recovery

Housing is putting up its best numbers in some time, but we can’t ignore some of its potential hurdles as the market changes. Nearly every media outlet imaginable has jumped on the housing-recovery bandwagon, reporting on the numerous signs

Why Would I Work for You?

Are you where you belong? Do you have the necessary tools to succeed? Craig Witt addresses those questions in his latest blog. Please allow me to ask you a question: why do you work where you do? Really, what

The Do’s and Don’ts for Real Estate Photography

We’ve all heard that a picture is worth a thousand words. Given that more than 90 percent of home buyers are searching online for homes, and with all the great online tools to preview homes, in real estate a

8 Ways Managing Brokers Can Boost Profitability

Jack Welch, the former head of General Electric, has said, “The role of business is to get and keep customers.”  I like that quote for a couple of reasons: one, it’s as true as statements come; and two, it’s

3 Fun Ways to Prospect For Clients

Prospecting for new clients often gets a bad rap, but there are fun, creative ways to approach prospecting that can make it quite enjoyable. Prospecting for new clients is among the least glamorous of real estate’s many activities, and

How to Survive a Multiple Offer Situation in 8 Easy Steps

With inventory the lowest it’s been in years, multiple offer situations are increasingly common; Anna Mayer-Huls explains how agents can deal with them. How many times have you represented a buyer in a multiple offer situation this year? Can’t

2013 Search Trends for Real Estate Agents

Real estate is a popular subject for Web browsers, but what are real estate agents? And how often are agents searched for online? Alyssa Mattero explains. Google and other search engines play an important role in the real estate

Listing Presentations That Combine Old and New School Ways

When it comes to listing presentations, you should utilize both classic and technologically advanced methods to woo potential sellers, explains Christina Groves of Coldwell Banker. So you have just made an appointment to meet with a potential seller and

Mortgage Standards Are Going to Get Much Tougher in 2014

Qualified mortgage standards are back in the news, with the FHFA announcing that it is on track to adopt the standards’ “ability to repay” provisions. The Federal Housing Finance Agency’s (FHFA) has announced that beginning Jan. 10, 2014, Fannie

Short Sale Road Rules: Pricing Strategy

Short sales are riddled with possible pitfalls for agents, especially at the pricing stage; Joseph C. Alfe explains what agents should do. From what I’ve seen, not having a pricing strategy, or mis-pricing short sale listings, is a major

The 4 Key Traits of Today's First-Time Homebuyers

First-time homebuyers represent a hugely important swath of the homebuying public, and a new study has pinpointed some of their key characteristics. First-time homebuyers serve an integral role in the U.S. housing market. Along with comprising between 30 and

The 4 Key Traits of Today’s First-Time Homebuyers

First-time homebuyers represent a hugely important swath of the homebuying public, and a new study has pinpointed some of their key characteristics. First-time homebuyers serve an integral role in the U.S. housing market. Along with comprising between 30 and

3 Reasons To Not Count Out Direct Mail

The marketing world is becoming more tech-savvy and mobile-ready by the day, but you should not completely count out direct mail. Real estate is an industry in a constant state of flux, but there is one trend that analysts

What a 67-Year-Old Grandma Can Teach You About SEO

Gloria Valvasori with Better Homes & Gardens is 67 years old, raising three grandchildren, a full-time Realtor and a whiz at SEO and social media marketing! Now before you say she must have been a computer geek all along,

Five Tips for Working Effectively With Appraisers, Even When You Can’t Select Them

Getting an appraisal done can be compared to a blind date. First, there is the phone call from someone you’ve never met; the one thing you have in common is a listing under contract. The call concludes with a

How to Deal with Difficult Agents

Though we’d like to think that everyone is real estate is wonderful, there are undeniably some bad apples out there; here’s how you can deal with them. Real estate is a buzzing, active industry with a wonderfully diverse group

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