Home remodeling projects have a certain romanticism to them, and though some are worth the time and effort, others do not recoup their expenses. Who doesn’t love home remodeling? After all, remodeling is one of the defining reasons for

M-commerce, or commerce via mobile devices, is the future of business in America, and a new eMarketer survey hammers home that fact. M-commerce, short hand for shopping via mobile devices, used to be a fledgling component of the American

Social media faux pas happen, but it’s important that you understand the rules of the game and respond to any mistakes in a thoughtful manner. You’re sharing a cool link on Twitter, but the link is incorrect; you’re posting

With syndication sites and IDX feeds now a permanent fixture on the real estate landscape, well-written listing copy is a necessity. Once upon a time, real estate listings were a closely-held secret, with the information and facets of all

Cleanliness and organization are certainly important factors when showing a home, but effective use of lighting can be equally valuable. When agents go through their check-lists before showing a property, they often focus on the most immediate needs of

Difficult clients are one of the necessary evils of working in real estate, though there are methods and strategies you can employ to deal with them. We’re sure the above image is one many of you can relate to

While Facebook may dominate in terms of number of users, Pinterest wins the battle when it comes to converting online pins into real life sales. According to Bizrate, 69 percent of online consumers have purchased an item they found

The benefits of good communication are obvious, but how can you ensure that your message is being communicated effectively? Effective communication is among the most important qualities for a successful career in real estate. From initial consultations, to listing presentations,

The Institute of Luxury Home Marketing (ILHM) has so many tools that can help luxury agents. One valuable tool is the weekly ILHM National Luxury Market Report. I recently spoke with an ILHM member who was using this report

We often hear the term “Search Engine Optimization,” but what real estate terms should agents actually optimize on their websites? Alyssa Mattero explains. Choosing the right keywords to target on your website can be tricky. You have to get

A new study by Pfizer Canada has uncovered the true cost of smoking – its monetary damages to your real estate listings! Anti-smoking campaigns typically focus on the negative health effects of tobacco, but a new study by Pfizer

Inevitably, there will be some aspect of one’s living arrangements to regret, but how do the regrets of owners and renters compare? It’s the most unfortunate of situations – a consumer spends the time researching a home purchase or

The agent/lender relationship is a darned important one, and a new survey highlights just how influential agents are in the creation of that relationship. The relationship between agent and lender is one of the more integral in real estate,

The 2014 Obama budget has been garnering plenty of attention from the press, but how could it affect your residential real estate business? Well, it’s that time of the year! Oh yes, the nation’s capitol has begun the early

Marketing on YouTube can be a valuable venture for real estate agents, but there are three essentials truths about the platform that all agents must know. YouTube is one massive Internet platform. With 800 million unique users a month

What principles should you keep in mind when negotiating for your clients? Christine Groves of Coldwell Banker in Wheaton explains. With a busy market with multiple offers and low inventory, it is our job as agents to present our