What do homebuyers want? This is a question with many answers. But with older generations shifting towards the rental market and Millennials – the biggest generation in history – entering the market, at least one homebuilder feels comfortable generalizing.
Will Holder is the president of Houston-based Trendmaker Homes. Growing his business in one the country’s most active new construction markets has taught him a few things about homeowners: they expect more, and they expect modern.
“There is an expectation of a standard level, similar to cars today,” he said. “If you look at some smaller, economical car, now it’s Bluetooth enabled with a camera in the back – you go down the list and it looks like a Mercedes 10 years ago.”
Buyers want what’s new and modern. But agents aren’t always gifted with a modern home to sell. In 2011, the average age of a home in the U.S. was 35 years old, according to the Department of Housing and Urban Development American Housing Survey.
So if you’re saddled with an older home, here are a few ways to help your clients modernize it quickly and without breaking the bank:
- Add contemporary art – You might not like it or understand it, but that doesn’t matter – a colorful contemporary piece can liven up a room and draw the eye away from a home’s flaws or weaknesses. Of course, contemporary art pieces can run pretty expensive, which is why agents should skip the originals and go straight for the prints. At 1000|Museums or V&A Shop, agents will find a trove of affordable and iconic art pieces.
- Uncover the windows – It’s common to associate space and natural light with modern tastes. If your client’s home is blessed with large windows, use them – remove any old or heavy drapes and opt for lighter, sleeker fabrics. Keep them open to create a lighter, more inviting atmosphere in the room.
- Opt for solid colors – If your client’s in love with their old floral-patterned sofa, that’s fine. But don’t let buyers see it. Drape outdated upholstery with tasteful throws in solid colors, accessorize with pillows and draw the eye with bold rugs.
- Install
magicfloating shelves – Simple, streamlined furniture and accessories help create a modern feel, and one very easy-to-install and budget-friendly way to upgrade from imposing bookshelves or outdated cabinets is to replace them with floating shelves. - Ignore size standards – If you have a mid-sized lamp, tradition calls for a mid-sized shade. That’s another thing you might want to reconsider, according to Julia Walsh, editorial director for contemporary style site MyDomain. “One of the easiest ways to create a statement is to play with scale,” she wrote. Playing around with traditional fixtures and accessories can help add interest in a room that needs a pop.