MoxiWorks acquires lead nurturing platform ActivePipe

by Lindsey Wells

Real estate technology platform MoxiWorks recently announced the acquisition of ActivePipe, a lead nurturing platform for real estate professionals.

Founded and headquartered in Australia, ActivePipe supports more than 2,500 brokerages and 40,000 agents across four countries. The platform uses artificial intelligence to automate the process for brokers and agents to stay connected with potential clients. 

Using predictive capabilities, ActivePipe identifies which clients are most likely to enter into a transaction and allows clients to unlock opportunities in their database.

“With rising interest rates, tight inventory and an uncertain economic future, dependence on paid cold leads that don’t convert is a recipe for disaster,” said York Baur, CEO of MoxiWorks, in a press release. “Working to nurture your sphere is the gift that keeps on giving. ActivePipe will help you, the broker and agent, spend less time worrying about where your next lead is going to come from and instead use AI technology to nurture the leads that are already in your sphere.”

ActivePipe has been part of the MoxiCloud partner network for over three years. In 2021, ActivePipe was included in the HW Tech100 and named the most innovative scale-up prop-tech for sales and marketing at the inaugural national Proptech Awards.

“We have been partners for years with MoxiWorks and could not be more thrilled by the opportunity to create something really powerful by becoming part of the MoxiWorks family,” said Ash Farrugia, co-founder and CEO of ActivePipe. “Partnering with MoxiWorks was the natural next step for ActivePipe given its market-leading position in the residential real estate market. This is an exciting and pivotal time to be in the prop-tech space, and we are confident in this next chapter with MoxiWorks.”

The acquisition of ActivePipe is the latest in MoxiWorks’ effort to expand its product offerings. The company acquired marketing automation platform Imprev (now MoxiImpress) in 2019 and Reeazily (now MoxiBalance) in 2021. 

“We are delighted by MoxiWorks’ growth and innovation since our initial investment, and we plan to continue to support the company’s organic development and strategic acquisitions to further enhance the product set,” said Tom Smith, principal at Vector Capital, which invested in MoxiWorks in 2019. “ActivePipe is a premier product we have closely watched gain momentum over the past few years, and we are excited to add it to the MoxiWorks platform today.”

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