Client testimonials, as any good agent knows, are the lifeblood of a successful real estate career, but in today’s technological age, they are shrouded in ambiguity. Where should clients submit testimonials? How can you ensure that future clients read

By Mitch Levinson In my last post, I talked about what Chicago real estate agents and homebuilders should be incorporating into their social media program. Today, I’m going to share more on the foundation to this program – your

By Christine Groves Whether you are a new agent or a seasoned agent, there are some key items to building and sustaining your business. We must always keep learning and developing in order to succeed – and making sure

By Jennifer Mills Klatt Over the last few years in real estate, websites such as Realtor.com, Chicago Block Shopper and Zillow have given consumers information they didn’t previously have in their hands, and it has undoubtedly impacted the way

By Bob Corcoran This past summer, my son was looking to buy a home in St. Louis, not far from my office. I intentionally watched as he sat down at the computer and turned the occasion into my own

By Carrie Gable  We hear it all the time: one of the best ways to have an effective and thriving online presence is to monitor who is looking at your content and which elements of your marketing are seeing

By Mitch Levinson Chicago real estate agents and homebuilders, are you using social media as part of your marketing strategy? If your answer is no, it’s most likely because you’re overwhelmed by all of the different social media outlets

By James James Customer Relationship Management is an integral part of of the business of being a Realtor, and the holiday season – which, amazingly, Target has already kicked off – is THE time to remind your clients who you are

A customer relationship management (CRM) system is vital to building a successful real estate business that’s based on referrals and repeat transactions. Not only will a top-notch real estate CRM help you stay organized and in-control, but it will

By Bob Brown What do Bill Gates, Jack Welch and many other successful business people have in common? They understand the power of strategic alliances. For realty firms and brokerages, strategic alliances with lenders can mean giving you more

By Alan Bryan Managing a company’s online reputation isn’t the easiest thing in the world to do. It involves a savvy mix of online relationship building, core online business tools and consistent attention to what’s being said about your

By Barbara Kleban It seems as though the hot topic among Realtors of late is e-marketing. To text or not to text? To email a newsletter or skip it and go to the Bears game (sigh)? Today’s marketing has

With summer ending and the fall weather upon us, now is the time to speak to your sellers about getting a jump on preparing their upcoming listing for the fall/winter market. As many of you know, the way a

By Matthew Collis Some self-proclaimed “experts” have said that email marketing is dead. Others swear by it. But at the end of the day, email marketing can be highly effective if it’s done right. In our business, IXACT Contact,

By Bubba Mills In today’s real estate market, if you know what you’re doing in the real estate owned (REO) arena, times can be better than good, even excellent – and definitely

By Bob Corcoran Have you been outside to check your thermometer? Trust me, the temperature is rising. Summer is shaping up to be a hot one – not just literally, but also for the traditional real estate market. Finally,