Sales & Marketing
IYB stories on marketing

Local industry veterans warn being a real estate agent is not as easy as it looks and offer some tips to those trying to make it in today’s hypercompetitive environment.

You might be surprised by the results of this survey.

Besides Atlanta, RealSure is available in Chicago; Dallas, Houston and Austin, Texas; Denver and Colorado Springs, Colo.; Ft. Myers, Sarasota, Tampa and Orlando, Fla.; and Sacramento, Calif.

As an industry that relies heavily on interpersonal connections, real estate is now having to shift marketing and outreach strategies to online platforms. Here’s how your game plan needs to change.

Fewer buyers were delaying their home search by the end of April, according to NAR surveys.

Multiple listing services across the country are waiving or reducing fees and offering new services in the wake of the coronavirus pandemic. Will these innovations become permanent?

Weekly motivational messages give guidance for agents to keep moving forward during COVID-19 pandemic and preparing for what comes once it’s over.

Agents can move the ball forward with these tips on what to tell clients in unprecedented times.

Video conferencing and curbside closings are just the beginning for these inventive agents who are advancing their business in the age of COVID-19.

The Atlanta Realtors Association had to forgo its annual awards ceremony for its membership’s top producers this year due to social distancing measures, but it’s still celebrating.