Sales & Marketing

IYB stories on marketing

What do buyers want to see in your real estate listing marketing?
What do buyers want to see in your real estate listing marketing?

You might be surprised by the results of this survey.

Realogy brings RealSure home-selling program to Atlanta
Realogy brings RealSure home-selling program to Atlanta

Besides Atlanta, RealSure is available in Chicago; Dallas, Houston and Austin, Texas; Denver and Colorado Springs, Colo.; Ft. Myers, Sarasota, Tampa and Orlando, Fla.;  and Sacramento, Calif.

2 vital steps to building real estate lead pipelines through social media
2 vital steps to building real estate lead pipelines through social media

As an industry that relies heavily on interpersonal connections, real estate is now having to shift marketing and outreach strategies to online platforms. Here’s how your game plan needs to change.

Surveys show buyers, sellers and landlords are adjusting to a new normal
Surveys show buyers, sellers and landlords are adjusting to a new normal

Fewer buyers were delaying their home search by the end of April, according to NAR surveys.

Georgia MLS and First MLS adjust to COVID-19 reality
Georgia MLS and First MLS adjust to COVID-19 reality

Multiple listing services across the country are waiving or reducing fees and offering new services in the wake of the coronavirus pandemic. Will these innovations become permanent?

RE/MAX CEO videos offer advice for ‘mind, body and business’
RE/MAX CEO videos offer advice for ‘mind, body and business’

Weekly motivational messages give guidance for agents to keep moving forward during COVID-19 pandemic and preparing for what comes once it’s over.

6 things you should be telling your sellers right now!
6 things you should be telling your sellers right now!

Agents can move the ball forward with these tips on what to tell clients in unprecedented times.

Moving forward means innovation, according to agents
Moving forward means innovation, according to agents

Video conferencing and curbside closings are just the beginning for these inventive agents who are advancing their business in the age of COVID-19.

A hearty congratulations from a safe distance
A hearty congratulations from a safe distance

The Atlanta Realtors Association had to forgo its annual awards ceremony for its membership’s top producers this year due to social distancing measures, but it’s still celebrating.

NAR chief optimistic on home sales rebounding
NAR chief optimistic on home sales rebounding

February was another good month for pending home sales across the nation, but the coronavirus will put that all on hold.

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