Improving Your Business

Stories, articles and advice aimed at improving your business

Predictive analytics preferred over realty AI, says survey

According to a recent survey from Imprev Thought Leadership, two out of three real estate executives favor newer technology such as Predictive Analytics, Marketing Automation, and Big Data for future business, while less than half are willing to invest

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Realtor Safety Month: Tips for staying safe on the job

Now that August has passed and the real estate industry is recovering from a dizzyingly busy summer, it’s time for agents to brush up on industry fundamentals, such as safety. September marks the beginning of Realtor Safety Month from

Neighborhood social network Nextdoor launches real estate listing service in Atlanta

Nextdoor, a neighborhood social network that allows neighbors to stay in touch with each other, is often used to sell items or share messages from a local homeowners’ association. However, the website is now dipping its toe into the

Redfin sets pricing for planned IPO

The online real estate brokerage Redfin announced the terms for its IPO, with shares expected to go on sale later this month or early August. Redfin plans to sell 9.23 million shares in the $12 to $14 per share

Sellers: Stage your living room to help decrease a home’s market time

Taking the time to stage a home can make a significant difference in how long that home stays on sale, according to the National Association of Realtors’ 2017 Profile of Home Staging report. The report found that 62 percent of

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Is Amazon getting into the real estate business?

Zillow has been called the Amazon of the real estate industry – disrupting and revolutionizing the way that homes are bought and sold across the country. However, Amazon may be looking to become the Amazon of the real estate

Potential homebuyers could crowdfund their future homes

Fundrise, a Washington D.C. managing company, created a way for prospective homebuyers to crowdfund their future homes. Public investors buy shares in an “eFund,” a limited liability company that develops housing in the city. Investors must make a minimum

Atlanta is one of the country’s top 10 cities for innovation

Many of the country’s metropolitan areas have begun to nurture innovation labs and other agents of technological advancement, including Atlanta. Because of the city’s attitude toward innovation and research, Innovation Leader Magazine named Atlanta as one of the top

Tesla announces new residential solar products set to hit the market by the end of 2017

  Tesla announced their new solar panels on their website last weekend, offering an alternative option from their solar roof tiles released last fall, which Tesla will begin taking orders for this month. The panels are expected to have an install

Here are 6 ways consumers use tech to buy real estate

  In a new report, Real Estate in a Digital Age, the National Association of Realtors offers insight into homebuyers’ technology usage habits. It’s a rare consumer who doesn’t incorporate technology into his or her homebuying pursuits – 95

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A fresh look at real estate tech: 6 agent and brokerage habits

  For today’s real estate agent, technology is indispensable in getting the job done quickly and efficiently. According to NAR’s recent 2017 Real Estate in a Digital Age report, agents and brokerage firms rely on a variety of tools

3 luxury buyer types you should know

Luxury Portfolio International’s recent white paper, “The Affluent Homebuyer: a quest for meaning,” breaks down the new mindset of today’s luxury buyer. The report’s authors assert that traditional trappings of luxury are quickly becoming old and outdated, and today’s

4 Real Estate Tech Startups Agents Need to Watch

Within the family of sites like Zillow and Redfin, there have been a plethora of tech startups emerging from the woodwork over the past couple of years in endless pursuit of streamlining the home buying and selling process. Here are a

Million Dollar Listing star gives investors Airbnb advice

Is scooping up properties to list on Airbnb a good investment strategy? What do agents need to know before their clients buy properties as Airbnb investments? Real estate expert Samantha DeBianchi, founder of DeBianchi Real Estate in South Florida and

Atlantans are overvaluing their homes

There is a slight disconnect between homeowners and appraisers in Atlanta, according to Quicken Loans’ latest National Home Price Perception Index (HPPI). The good news is the disconnect is slight. In February, homeowner opinion in Atlanta placed the average

Four ways builders are beating the labor shortage

In the five years following the peak of the housing bubble – so from 2006 to 2011 – the United States’ construction industry lost 2.3 million laborers. By 2013, 60 percent had already found new careers in other industries – which meant

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