Improving Your Business

Stories, articles and advice aimed at improving your business

A guide to the 2017 buyer: Generation X

As we mentioned in the first entry in our “A Guide to the 2017 Buyer” series – which covered Millennials – the question “What does this year’s buyer look like?” is particularly pressing this year. It’s pressing because we start

A guide to the 2017 buyer: Millennials

At the turn of every new year, a question that always picks at any real estate professional’s mind is “What does this year’s buyer look like?” The question is particularly important in 2017 because we’re starting it off by inaugurating

7 easy staging tips for selling homes in the winter

One may think that winter is a more challenging time of year to sell a home, but there are most likely going to be fewer homes on the market. Agents can take advantage of winter’s assets with these seven tips: 1.

The top 4 home design trends for 2017 – and the 3 going out the door

Every year brings with it new design trends that capture the hearts and minds of prospective homebuyers, and thanks to Zillow Digs, we have a good idea of what trends to look for in the 2017 housing market. First,

3 top CRMs for real estate agents

With dozens of CRMs available for real estate agents to choose from, how can you know which will serve as the most effective lead generation tool? What about the other features you need to manage your contacts? We took a

Hilary Walker on the state of housing in Metro Atlanta

Atlanta Agent (AA): How has your 2016 business been, so far? Hilary Walker (HW): My business has been going very well. The market has been very good in terms of prices, which have been rising throughout the year. Homeowners are still

A majority of consumers are terrified of the mortgage process

The overwhelming majority (92 percent) of U.S. consumers recognize buying a home as a better financial decision than renting, a national survey from Sente Mortgage confirmed. The problem is that most (70 percent) do not know how or where

Tesla’s new solar roof could revolutionize single-family homes

The Web has been abuzz in recent months about Elon Musk’s solar roof, coming by way of Solar City. The plan to replace traditional shingles with high-efficiency solar cells has sustainable building advocates applauding, but it’s left homeowners and

National AREAA chairman Jim Park gets real on China

Jim Park is a partner with The Mortgage Collaborative and the current chairman of the Asian Real Estate Association of America, and he took time to discuss with us the realities of what Chinese investment means for U.S. real

Tisha Marie Payton on Millennials and homeownership

Atlanta Agent (AA): What kind of homes are Millennials looking for in your section of Metro Atlanta? Tisha Marie Payton (TMP): Condos and townhomes are popular right now for Millennials. The convenience of a quick walk to entertainment, less

5 apps to help agents create compelling content

Katie Lance, known for her work as a social media and content development consultant, is one of the most recognizable names in real estate. She’s owner of her own company, Katie Lance Consulting; is a regular contributor to Inman

5 delightful ways Peachtree City attracts homebuyers

Peachtree City’s motto is “Plan to stay,” and below, we have listed out five reasons that so many consumers have chosen to call the sweetly named town their home. 1. It’s one of Georgia’s Top Markets – Peachtree City is

Keller Williams CEO explains that sometimes prices need to go down

Chris Heller is the CEO of national real estate brokerage Keller Williams Realty, and one of the most informed minds in real estate. Recently, we sat down with Heller to discuss the state of the market, and we began by asking

7 tech tips for real estate agents from a true expert

Andrew Dorn, a vice president with Move, Inc., spoke at this week’s Xplode real estate technology conference in Chicago, and he showed why he’s one of the company’s most public-facing executives. Here are a few quick tech tips that Dorn shared

Richard F. Burns explains the barriers Millennials face to homeownership

Atlanta Agent (AA): Why are so many Millennials cost-burdened? What economic forces are behind that? Richard Burns (RB): Both our research data and our own anecdotal experience points to two culprits responsible for cost-burdening this generation. First is spiraling

Art and vibrancy make Brookhaven one of Metro Atlanta’s top housing markets

Brookhaven is among Metro Atlanta’s top-selling luxury markets. Just in 2016, it has seen 31 sales of $1 million-plus homes, which places it in the No. 5 spot of the top-10 luxury housing market in Metro Atlanta. Below, we’ve listed three reasons

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