Improving Your Business

Stories, articles and advice aimed at improving your business

Gino Blefari’s 5 reasons to start planning your 2017 business now

This week, I took the opportunity to finish my business plan for 2017, and I now have my entire year mapped out. Here are the reasons why: 1. Some might ask, a business plan in October? Yes, you read that

Audrey Gibson and Pam Breen on starting your own real estate team

Pam Breen and Audrey Gibson, the mother-daughter team behind GibsonBreen & Co., chat with us about teamwork in Atlanta’s real estate market. Atlanta Agent (AA): Housing in Metro Atlanta has been a bit inconsistent this summer, with sales rising

3 reasons Sandy Springs is among Atlanta’s top 10 suburbs

Sandy Springs is one of the top 10 suburbs in Atlanta, and for more reasons than one. Here are three key qualities that make Sandy Springs worthy of consideration for homebuyers: 1. Top 100 best cities for homebuyers – Ranked at

NAR: the 5 curb appeal-boosting projects buyers love most

Ninety-eight percent of Realtors believe buyers respond to curb appeal, a National Association of Realtors report found. Improving a home’s curb appeal is a quick and relatively inexpensive way (as far as home-improvement projects go) to boost a home’s

Luxury, schools and safety – how Roswell attracts homebuyers

In one of its more recent reports, analytics website Niche ranked Roswell among the top 10 places to live in all of Metro Atlanta. That ranking came as no accident – as we detail below, the Fulton County community has

Shatima Tankson on creating a ‘recession-proof’ real estate business

Atlanta Agent (AA): What dangers do real estate agents face in growing too comfortable with their business? Shatima Tankson (ST): The danger in growing too comfortable with your business is, basically, you have no business. How are you going

The digital marketing strategy agents can’t afford to ignore

For most buyers and sellers, contacting a real estate agent isn’t their first step. Their first move is to go online. Sixty-six percent of Realtors and 70 percent of brokers have a website, the National Association of Realtors’ 2015 Member

How do agents stay safe in 2016? 3 trends from NAR’s new report

September is Realtor safety month – an important month for real estate. As a real estate agent, you are vulnerable to harassment, being robbed at gunpoint, kidnapping and even murder. Your job can be risky – in fact, nearly 40 percent

Cracking the code: the 10 secrets to maximizing client happiness

In one of his more famous speeches, Don Draper, the central character of the “Mad Men” television series, stated that advertising is based on one thing – happiness. And though his focus was on the ad world, Draper could

Mark Hall’s 13 commandments for agents

Mark Hall, the executive vice president of Atlanta Communities, shares his 13 commandments for residential real estate agents: 1. Always use the terms “the buyer” and “the seller,” never “my buyer,” “my seller” or “my client.” Take no ownership.

How virtual reality is shaping tomorrow’s homebuying experience

The real estate industry is no stranger to tech revolutions. The Internet forever changed how people buy and sell real estate, while the advent of high-resolution photography changed the art of listing a home. Listing homes on the Web

4 steps to improve curb appeal in 30 minutes or less

We all know that a first impression can make or break a deal, and the same goes for selling a home. The first thing homebuyers see when they pull up to a property is the front exterior, so focusing on your

How artificial intelligence is redefining the future of real estate

It was an experiment straight out of “2001: A Space Odyssey.” In an effort to gauge the accuracy of AI technology, researchers presented real estate journalist John Rebchook with several recommended listings. The recommendations, which were based on a

New rankings chart Atlanta’s investment property purchase activity

About one in five homes purchased last year was bought as an investment property, according to the National Association of Realtors. The average investor had a median household income of just over $95,000 and bought a single-family home within

5 things you should know about your clients’ love for real estate apps

News flash: Americans love looking at homes, particularly via real estate apps. Just how much they love those apps, though, has been put into greater perspective by recent research from Google, which interviewed more than 1,000 people, conducted dozens

5 reasons buyers flock to Alpharetta

It’s no mystery why Alpharetta’s population has nearly doubled since 2000 – the Atlanta suburb has numerous benefits and amenities for its residents, and is one of the metro area’s top housing draws. Below, we have detailed five reasons

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