Improving Your Business
Stories, articles and advice aimed at improving your business
Google has implemented several mobile-friendly guidelines to its search engine – is your real estate website following those guidelines? If your website isn’t mobile friendly, then Google may not want to be too friendly to it. And for a
Seven easy steps to building a real estate website The purpose of a good website should be to instill trust, amplify brand awareness and, ultimately, nurture prospects that will later turn into clients. Here are some “musts” for any
New study finds broadband speeds play big role in home searches An overwhelming share of prospective homebuyers will turn down the perfect home if it lacks access to high-speed Internet. That was the surprising finding of an ISPreview survey,
Twitter has been making serious changes in recent months, and they’ll all impact how you use the platform for your business. Twitter is among the most useful social media platforms for real estate agents today, but like all forms
All the evidence suggests that renters are not rushing to the homebuying sphere. It would seem to be a perfect environment for homebuying. Not only are rents rising by considerable amounts, but relative to the costs of homebuying, it currently
A new study from NAR shows more than 50 percent of brokerages are failing their agents in terms of providing proactive safety procedures. On Sept. 31, 2014, after an exhaustive search, Little Rock, Ark. police found the body of
A profile of the ultra rich from around the world reveal some interesting facts about luxury real estate buyers. Luxury is a butterfly concept, fluttering about the industry with a thousand hands trying to grab hold. But the idea of luxury
Foreclosures sidelines millions of consumers from the housing game, but many are now returning to the fray. More than five million American families underwent foreclosure proceedings from 2007 to 2014, but new research suggests that many of them – the
The explosion of the legal cannabis market is have a significant impact on real estate. Here’s what you can expect… Breaking taboos and dusty standards, the impact of marijuana is proving more economically beneficial than previously imagined, leading to
Many people buy houses, but what are the specific reasons for those purchases? The answers may surprise you. Why did American consumers purchase homes in 2014? And how did those reasons differ generation to generation? In our continuing coverage
New TILA-RESPA rules will come into effect in August, but a new survey shows lenders are struggling to prepare. Effective August 1, lenders will be responsible for altering procedures to respond to the new TILA-RESPA Integrated Disclosure Rule, aimed
Suburban sprawl is giving way to walkability. But what does this mean for the people stuck in the suburbs? The lay of the land is changing. Where once work and life shared common vicinity, these days, people, whether by
When compared with previous generations, the uniqueness of the Millennials is truly impressive. Millennials represent the most diverse population in America’s history, but the implications of that statement – and what they specifically mean – are not always appreciated,
New economic research suggests a very good reason for why the housing recovery has been so tepid. Interest rates remain at historic lows. Rising rents have rendered mortgages as much as 50 percent cheaper in some spots in the country.
Smartphones are certainly commonplace, but recent research drives home how important they are for users. Few items are more ubiquitous nowadays than smartphones. Whether one is at home, in the car, on the train or simply walking down the
The numbers could not be clearer: Hispanics will play a greater and greater role in the U.S. housing market. Hispanics are growing in prominence in the United States, and in few areas will they have a more pronounced impact than