Improving Your Business

Stories, articles and advice aimed at improving your business

92% of Buyers Use the Internet & Other Important Home-Search Facts

News flash! The Internet is as important as ever when it comes to the home search process. Here’s an eye-popping stat for you: this year, 92 percent of homebuyers have used the Internet at some point in their home

The 5 Key Characteristics of Homes Purchased in 2013

What types of homes have proven most popular with homebuyers in 2013? We take a look at recent NAR data to find out. Consumer preferences are an ever shifting, evolving landscape, and few regions of the economy shift more

3 Surefire Ways to Make Bad Decisions

Sound decision making is integral for a successful real estate business, how do you ensure that you’re always making good decisions? Real estate is a uniquely decision-based profession. Sure, all businesses depend upon good decision making to succeed, but

4 Reasons Why Now is the Time to Sell

Quite a few sellers decide to take their home off the market during the winter months and then re-list their properties in the spring. Some sellers do this because they don’t want to be bothered during the holidays with

Tech Review: GoToMeeting

What is It? GoToMeeting is the long reigning king of online collaboration and presentation tools. With integrated phone numbers/VOIP (ability to call in via your computer), killer mobile integration and their new HD Faces video product, GoToMeeting continues their

What You Should Know About Mortgage Debt Forgiveness

I received no less than three phone calls last week from people who wanted to know if I had heard anything about whether the Mortgage Forgiveness Debt Relief Act of 2007 was being extended. I’m flattered that people see me

The Top 10 Challenges Affecting Real Estate

While housing marches to the slow, steady drumbeat of recovery, the grass is getting greener and optimism is creeping back into the hearts and minds of both real estate professionals and homeowners. But the wild ride isn’t over, and

It’s Your ‘Reputation’ – the Real ‘R’ in CRM

As the co-inventor of ACT! contact management software, the product credited as the catalyst for the customer relationship management industry, I’m surprisingly not a champion of the concept of “managing relationships” at all. I don’t think entering data, scheduling

NAR’s 2013 Profile of Home Buyers and Sellers: Homebuyer Characteristics

Christmas comes early every year for the Atlanta Agent staff with the release of the Profile of Home Buyers and Sellers from NAR. Rejoice – ’tis the most wonderful time of the year! No, we’re not celebrating an early introduction

Weighing The Differences Between Facebook Promotions

If you’ve ever tried to run a promotion or giveaway on your Facebook page to engage your fans, you probably quickly realized how time consuming and expensive they can be. Before recent updates to its promotions policy, Facebook only

3 Easy Ways to Boost Your Productivity

Agents are always looking for ways to be more productive, and we have three easy, straightforward approaches towards achieving just that. Productivity is one of those golden words in today’s business climate, a concept that just about everyone agrees

What Does the Twitter IPO Mean for You?

On Wednesday, Nov. 6, Twitter announced, via Twitter of course, their IPO price of $26 a share. What does this mean for you? Well, unless you are trying to make an investment decision, you may think it has no

3 Natural Ways to Enhance Your Creativity

Agents are always on the lookout for inspiration, but it turns out that the most effective ways to boost your creativity are also the simplest. Real estate is an industry that thrives on creativity. From marketing efforts, to listing

The 7 Essential Technologies For Luxury Homebuyers

Luxury homes are often fitted with nifty technological features, but which ones do affluent consumers most care about? Technology has become an important part of the home search process for many American consumers, and luxury homebuyers are no exception.

4 Mobile Apps You Need to Win Today’s Tech Savvy Real Estate Clients

You just received an introductory email from a prospective new client, referred to you by a friend whom you just helped buy a first home. Actually, it could also be either an intro text message or an invite to

The Top 5 Ways to Land on the Top 1,000 Realtor List

When I started on the path of coaching real estate agents and brokers 24 years ago, my singular goal was (and continues to be) to help my clients excel at their jobs and enjoy their lives more. Well, I

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