Improving Your Business

Stories, articles and advice aimed at improving your business

The 5 Main Preferences for Homebuyers in 2013

What kinds of factors did homebuyers consider in 2013 when making their purchase? Homebuyers have a multitude of factors to consider when deciding upon a home purchase, but inevitably, certain factors will be more important than others. For an

CoreLogic: Foreclosure Inventory in Atlanta Down 38%

The nation’s foreclosure marketplace continued to improve, according to the latest analysis from CoreLogic. Atlanta’s housing market continues to make impressive strides in clearing out its foreclosure markets, according to  CoreLogic’s latest National Foreclosure Report. Through Nov. 2013, Atlanta has

Offline Options Yield Better Leads Than Online Providers, Survey Says

Now is not the time to ditch old-fashioned methods of generating leads in favor of online services. In fact, industry professionals value offline options much more than Web-based options, according to the results of a recent Imprev Thought Leader

The 5 Things Home Sellers Want From You

 What did home sellers want from their real estate agents in 2013? The method of selling homes has changed dramatically in the last 10 years, but the role of the real estate agent in the process – to market

CoreLogic: Atlanta Home Prices Up 15.7%

November was a very encouraging month for Atlanta real estate, according to the latest analysis from CoreLogic. Home prices in the Atlanta area posted some of the strongest numbers in the nation in November, according to the latest Home Price

3 Possible Causes for Weaker Home Sales

Existing-home sales have been a bit weak the last couple of months; what are the reasons behind the decline? November was a rough month for existing-home sales. Not only were sales down 4.3 percent from October to November, but

5 Important Details About the First-Time Homebuyer

First-time homebuyers play a big role in the housing market, but where are they in the scheme of the housing recovery? Twenty-eight percent – that was the share of first-time homebuyers in November, according to NAR’s latest existing-home sales

10 Luxury Home Features That are Trending – And 10 That aren’t

What luxury home features are hot right now with homebuyers? And which ones are riding off into the sunset? What luxury amenities are most popular with consumers in today’s housing market? In a fascinating new study by Trulia, the

4 Predictions for the Housing Market in 2014

What does that impeccable Atlanta Agent crystal ball have to say about real estate in 2014? Incredibly, another year is almost upon us, and like 2013, it’s bound to supply oodles of twists and turns for our beloved housing

3 Trends to Keep an Eye on in 2014

What trends should you be on the lookout for in 2014? The housing market may have made considerable strides in 2013, but according to Trulia’s housing barometer, it still has some ways to go. Not only are existing-home sales

3 Social Media Trends to Prep For in 2014

Social media is an ever-evolving organism; how will it develop in the coming year? The numbers on social media are well known: 56 percent of consumers use some kind of social media; more than a billion people use Facebook,

3 Critical Insights to Help Guide Your Facebook Strategy

What are two of the most important components of any business endeavor? Strategic planning and measurement. Every day the number of businesses using Facebook is growing, yet 60 percent of businesses admit to shooting from the hip in their

New Custom Google+ URLs: Good for Social and Search

If you are already using Google+ for search engine optimization and social media purposes, you are already aware how difficult it can be to drive traffic to your page since your URL contains a long string of numbers. However,

6 Important Facts About Home Sellers in 2013

Home sellers have been on a roller coaster ride the last five years, and new research shows they’re as nuanced a group as ever. Home sellers in the U.S. housing market have – let’s put it kindly – journeyed

3 Housing-Related Policies on the 2014 Chopping Block

The economic downturn of 2008 was the largest since the Great Depression, and it inspired in turn the most aggressive series of federal economic policies since the New Deal, especially in the form of special tax breaks and deductions.

8 Secrets Every Real Estate Agent Needs to Know for a Successful 2014

Real estate sales tend to slow down around the holidays, but if your goal is to increase your brokerage’s profitability in 2014, the end of the year is vital to your team’s success. Set the scene for a prosperous

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