Improving Your Business

Stories, articles and advice aimed at improving your business

The 4 Biggest Challenges Facing Luxury Homebuyers Today

What are the most troublesome obstacles faced by luxury homebuyers in today’s housing market? Earlier this week, we reported on a fascinating new study by realtor.com, which looked at what features today’s luxury homebuyers desire the most in a home.

3 Intriguing Details About Today’s Mortgage Environment

The mortgage markets may have undergone a radical change since 2008, but some details may still surprise you. Last week, we reported a rather sobering statistic – according to record keeping by Ellie Mae, the average FICO score for

So Many People, So Many Opinions

How many times have you had a client say, “My friend told me…” or “My parents said this…?” Our focus is always on client education throughout the process of selling or buying. When a client hires us to represent

The Luxury Homebuyer’s 5 Most Desired Features

What do luxury homebuyers desire the most, when shopping for homes? The luxury homebuyer, as any real estate agent knows, is a unique breed of client, and their desires and requests during the homebuying process differ in many notable

HouseLogic Wins Best Real Estate Social Media Campaign of the Year

HouseLogic.com, a comprehensive website for homeowners brought to you by the National Association of Realtors, has won the 2014 Internet Advertising Competition for “Best Real Estate Social Media Campaign.” The website developed original inforgraphics that were distributed via Facebook

Real Estate, Once Again, America’s Favorite Long-Term Investment

As a long-term investment strategy, few consumers were willing to touch real estate during the downturn, but new research suggests that has changed. Back in 2011, few people wanted to touch real estate with a 20-foot pole – what

Why the Suburbs Aren’t Going Anywhere

Reports of suburbia’s death,  it would appear, have been greatly exaggerated. It’s been a common trope in post-bubble news coverage – the United States, after several decades of embracing suburban sprawl, is returning to its urban roots and, once

The 5 Traits of Really Likable Agents

All real estate agents set out to be well-liked by their clients, but what traits, specifically, do likable agents share? Likability is an important quality to have when you’re a real estate agent. Likable agents get along with their

5 Unexpected Details About the Younger Boomer Generation

The housing downturn and economic recession introduced some very intriguing details to Younger Boomers. The Baby Boom generation is arguably the most visible generation in America right now, yet given its diversity, it still manages to surprise us. So, in

The 7 Essential Features in a New Home in 2014

What new home features are consumers desiring the most in 2014? And which ones do they consider essential? We all know how many variables go into a new home, and we all know that every consumer is unique in

Could Twitter’s Hashtags and @-replies Soon Be Extinct?

The world of social media is one of constant transition, but could Twitter abolish its two most familiar features? The technological world is constantly in-flux, with companies always on the lookout for ways to improve and simplify their services

Could the Mortgage Forgiveness Debt Relief Act Rise From the Dead?

Could we see a resurrection of the popular Mortgage Forgiveness Debt Relief Act, via Congressional action? When the Mortgage Forgiveness Debt Relief Act expired at the start of 2014, it ended one of the most popular Great Recession-era government programs. A

Rated X – the 7 Things You Should Know About Gen X Homebuyers

What are the most important trends and details about Generation X, as it pertains to the housing market? For our second story on NAR’s Home Buyer and Seller Generational Trends report, we’re looking at the one generation that is rated

4 Ways to Get Out of a Business Slump

Slumps – we all get them, but what are the best ways to go about addressing them? Slump…even the word sounds negative. Indeed, slumps are one of those unfortunate side effects, business predicaments that, if we could, we’d always

The 4 Things You Should Know About the ‘Post’ Generation

They’re called the “Post” generation and “Generation Z,” but they mean big things for the country in the coming decades. Here at Atlanta Agent, we report often on the Millennial Generation, and for good reason: at 80 million strong, Millennials

How Do Buyers’ New Home Preferences Differ by Ethnicity?

Many factors influence homebuyer preferences when looking at newly built homes, including their ethnicity. When looking at preferences among the buyers of newly built single-family homes, how do those preferences differ when looking at the buyers’ ethnicity? According to

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