HouseLogic.com, a comprehensive website for homeowners brought to you by the National Association of Realtors, has won the 2014 Internet Advertising Competition for “Best Real Estate Social Media Campaign.” The website developed original inforgraphics that were distributed via Facebook and other social communities.
Produced by the Web Marketing Association, the IAC awards honor excellence in online advertising, recognize the individuals and organizations responsible for the advertising, and showcase the best in internet advertising. Recipients are also selected based on creativity, innovation, impact, design, copywriting, use of the medium and memorability.
“We are thrilled and honored to receive such an esteemed award from the Web Marketing Association. NAR launched HouseLogic to connect online with homeowners, and we always knew that its success depended on our ability to engage with consumers through social media. This award proves we’ve done it well,” said Pamela Geurds Kabati, NAR senior vice president of communications. “We are constantly looking for new and creative ways to interact with homeowners across all media platforms, and we are proud to be recognized in this area.”
HouseLogic and agency partner MXM Social were recognized for creating educational, share-worthy original graphics to inspire online conversations among homeowners. The images were also use on HouseLogic.com and other social sharing networks, such as Pinterest and Twitter.