There are numerous avenues available to today’s agents for advertising their businesses, but what methods are the most popular? Advertising is an integral component to any real estate agent’s business, and never before have so many advertising models been

Technology is a wonderful thing, but there are moments when ignoring technology can be a good thing. We’ll start with an uncontroversial claim – technology is wonderful. From the limitless information available on the Internet, to the boundless opportunities for

According to a massive study from CareerBliss, real estate agents are the happiest professionals on the planet. Real estate agents may have dealt with a tough economy the last couple years, but that’s done little to quell their enthusiasm

Your online brand should be an extension of your real estate business, but it must adapt to the confines and nuances of the Internet. In real estate, your brand is everything. If clients do not trust your brand, and

By April 30, 2013 Illinois managing broker licensees must have completed the continuing education (CE) requirements and applied to renew their license through the Illinois Department of Financial and Professional Regulation (IDFPR). What’s required? That depends on how you

Web design can be a complicated beast, but all real estate agents should cut through the fat and ensure that these three features are on their sites. Web design, next to fascism and peas, is one of those eternally

Landscaping is something we often take for granted or overlook when it comes to selling homes, but a new study from Line/Shape/Space finds serious value in good landscaping. Spring officially began this Wednesday, and few images more perfectly complement

The goal of the new Looks To Leads app is designed to improve communication between agents and their clients, and reach homebuyers and automatically respond to their inquiries via text message, 24 hours a day, at no

@properties has long been a brokerage known for its tech-savviness. But now, in addition of using top apps, the company has developed an internal app of its own. This is the first app for @properties to

In real estate, knowing your audience – and knowing how to reach them – is paramount, and the tools found in Google Analytics allow agents to do both. Real estate is an industry built upon relationships, and how successfully

Real estate is a demanding industry, and to truly succeed, you must be absolutely sure that all the facets of your business are as refined as possible. Let’s start with the obvious – real estate is a difficult, demanding

Millennials represent the new frontier for homeownership, and a new survey from BHG offers some key insights in what kinds of homes they’ll be looking for. Millennials, the current wing of the U.S. population that is roughly composed of

In the wake of the housing crisis, some nasty myths regarding homeownership have been making the rounds, but they’re just that – myths. During the economic downturn, the concept of homeownership endured quite a bit of mudslinging from numerous

In real estate, your business radiates from your brand; how can you ensure, then, that your brand is a trustworthy one for potential clients? In real estate, you’re only as good as your brand. You may be a real

Creativity – whether you’re negotiating, writing listings descriptions or launching marketing campaigns – is invaluable, but how do you sustain it? Real estate is a profession that demands many attributes from its most talented agents, among them multitasking, amicability, and of

Twitter, in the right hands, can be a dynamic part of a real estate agents marketing apparatus, but it’s still valuable to know the limitations of the site. We’ve written about Twitter on numerous occasions, and for good reason