Improving Your Business

Stories, articles and advice aimed at improving your business

Homebuyers Seeking Out Video on YouTube

According to the National Association of Realtors, homebuyers seek video when shopping for their new place because it allows them to find out more about a community, tour the inside of a home, compare features and understand specific features

What Were the Top 10 Real Estate Sites in January?

The real estate wing of the World Wide Web is an increasingly competitive slice of cyberspace, with some of the Internet’s most popular websites fighting for agents, brokers and, of course, Internet home shoppers. But of the many real

5 Keys to Successful Realtor/Lender Relationships

1. Focus on the Client’s Best Interest – Real estate sales and lending is a service business. Realtors and lenders serve the buyers of residential real estate. By focusing on the best interests of these mutual clients, Realtors and lenders can

Real Estate Love – A Zippy Approach

She ruled in beauty o’er this heart of mine, A noble lady in a humble home, And now her time for heavenly bliss has come, ‘Tis I am mortal proved, and she divine. “Soleasi Nel Mio Cor” by Petrarch

What’s the Value in Real Estate Photography? How About 3.9 Percent?

Great real estate photography, as we’ve covered before, has numerous benefits: a professional presentation, a more complete look at your property’s merits and a telling sign of your commitment to selling the

The Secret to a Happy Relationship – Home Shopping Alone!

Doing things together is often seen as the sign of a healthy relationship, but as HomeFinder.com has uncovered, that standard does not seem to apply to home

Educating Buyers at the Beginning to Maximize Efficiency

Whether you are working with a first-time homebuyer or an experienced homebuyer, it is vitally important for agents to discuss some important points with buyers before going on showings, and especially before offers are

Redfin Digs Deeper With ‘Offer Insights’

Redfin took its latest stab at the hyperlocal landscape late last week with the unveiling of “Offer Insights,” a new feature on its website that highlights the observations and experiences of Redfin agents on specific real estate

Efficiency Secret: Stay in Tune with Tech Innovations

Technology is an important part of keeping up in today’s business climate, but Bruno Foucault argues that it is more than just owning the most expensive, shiny, newest gadget, but rather, knowing how to squeeze efficiency out of tech

Internet Explorer 8 Users Missing Out on Better Web Experience

Internet Explorer 8 is commonly required by specific business software, but limits the rest of your Web experience, so allow us to bring you up to date. It could be your company’s fault that you’re cruising the Web in

The Top 5 Things Top Producers Have in Common

In this article, I’ll outline five key things that top producing agents do to run a successful real estate sales business. 1. They have a “keep in touch” plan Top producers have a plan in place to keep in

A Home Staging Checklist For Selling a Home In the Winter Months

When selling a home in the winter months, you never quite know if the weather is going to cooperate. Though I have vivid memories of the 60-degree day we just had, as I look out my window, I realize

Zillow Unveils New ‘Zillow Digs’ Home Improvement Platform

Zillow has taken a major step away from its core business model with the new “Zillow Digs,” a platform that, as AGBeat put it, is like a lovechild between Pinterest, Houzz and Tumblr, but with a fine splash of house porn

3 Reasons that Facebook’s Graph Search Rocks for Realtors

Well, it’s finally happening – after years of users grappling with Facebook’s inferior search function, the mighty social media giant is finally launching a new search apparatus: the Graph

iOS or Android? Which Reigns Supreme?

Android, or iOS? Along with Bears or Packers, Duke or North Carolina, or Yankees or Red Sox, the Android v iOS rivalry is shaping up to be one of the more contentious in the modern era. And given the

How Old are Internet Home Shoppers?

As we’re reported on numerous occasions, the Internet is one widely-used resource, with 90 percent of homebuyers beginning their home search online. However, all homebuyers behave differently when home shopping, and how they response to that online experience is

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