In our second story in our series on YouTube marketing, we looked at how real estate agents could harness the fabulously popular medium and successfully tailor it to their real estate business, highlighting the core requirements of a good

Another year is upon us, and if you are like me, you have set goals and put a plan in place to improve over last year’s results. You see, I start my planning in late October for the next

mRELEVANCE  researched Atlanta’s top 25 home builders, as ranked by Metrostudy, for the first three quarters of 2013, to see who had the largest social media following on Facebook. Lennar Homes Atlanta ranked No. 1, with 26,000 people liking their Facebook

After you have established a solid social media foundation by building a blog, the next step in building your social media marketing program is Facebook. Sure, you may have created a professional Facebook page for yourself as an agent

In a world of expensive advertising campaigns, carefully crafted mission statements and cause marketing, it might be hard for an agent to face the truth – your brand identity, and what you stand for, is no longer owned and

How good it is to begin a year with so much opportunity! For those of us in real estate, the start of 2013 is a welcome departure from news about challenges to news of

The new year is just around the corner, and signs of the real estate recovery are evident in nearly every sector of the housing market: housing prices, which bottomed in early 2012, have been showing continued growth; housing inventory

We all dream about appearing prominently in Google searches, about being present on that first page and generating thousands upon thousands of clicks for our site; the sad reality is, that’s probably never going to happen. Trust us, we’d love

As we highlighted in our first story on YouTube marketing, both YouTube and Internet video offer huge potential for real estate agents and the marketing of their businesses. Internet video traffic is estimated to make up 54 percent of

‘Tis the season for giving! The holidays are a time for giving thanks and an important time to remember those less fortunate in your community. With so many good causes and organizations out there, how do you pick the

Advertising, as Don Draper of AMC’s seminal “Mad Men” famously put it, is based on one thing: happiness. And a new, interesting ad campaign by Century 21 on social media gaming channels seems to have that principle in mind.

The holidays are a festive time – family gatherings, celebrating the end of another year, and a time to reflect and appreciate all that we have. Many homes continue to be on the market throughout the holiday season, and

If you are in real estate, you probably know that the Mortgage Debt Relief Act of 2007 is due to expire at the end of this year. Regardless of whether you do a lot of short sales or just

The popular photo app Instagram has backtracked on Tuesday’s announcement of new policies that granted it carte blanche to sell users’ photographs without providing the user notification or payment for the use. The new policy sparked understandable fury from Instagram’s

The goal for any real estate agent is to find a fresh, exciting marketing platform that can render their properties and business in a new, enticing manner to potential clients, and Internet video, YouTube specifically, is a fabulous way

The U.S. real estate market is finally rebounding after years in decline. As an agent who’s getting busier with increasingly more business, it’s critical that you have the right tools and systems in place. Otherwise, staying organized and proactive