“The only way to know how customers see your business is to look at it through their eyes.” Daniel Scoggin Consider this question: how well do you know your customers? I mean, really know them? Take your time, because

This holiday season, as I look toward a new year, I have to reflect on the past and analyze what I did well, what I need to improve, and what I want to accomplish next year. Positive growth is

By Peter Ricci NAR’s 2012 Profile of Home Buyers and Sellers taught us many things, but perhaps the most notable was the continuing domination of the Internet in the home searching process. Ninety percent of homebuyers, we found, now use

Client testimonials, as any good agent knows, are the lifeblood of a successful real estate career, but in today’s technological age, they are shrouded in ambiguity. Where should clients submit testimonials? How can you ensure that future clients read

By Peter Ricci According to Nielsen, the majority of cell phone users now utilize smartphones, and Pew Research has found that 22 percent of adults use tablets. Clearly, as consumers, we’re becoming more and more mobile, and we’re spontaneously crafting

Any entrepreneur, real estate agents included, know that the trick about technology is to either get there first or get there

You stop by the office to drop off a file and realize that you forgot to print out an addendum to the contract. Since you’re totally mobile, you saved it in “the cloud”, and you just opened it on

When the terms “real estate” and “Facebook” are combined, they are often done so in the name of attracting new clients. By creating a Facebook profile, you are expanding your brand and advertising your listings and your company to

By Mitch Levinson In my last post, I talked about what Chicago real estate agents and homebuilders should be incorporating into their social media program. Today, I’m going to share more on the foundation to this program – your

Hi, my name is Tiffany, and l am a smartphone addict. I never go anywhere without my phone. Why would I? I can do just about everything I need to with my iPhone

By Peter Ricci News flash – Twitter is one widely-used program. With an estimated 400 million monthly users, the site is among the most popular forms of social media available today, and it makes all the sense in the

Most doctors firmly believe that certain types of regular screening tests and checkups are essential and help save lives. And most of us, no matter how much we despise devoting an hour or more to getting poked and prodded,

By Christine Groves Whether you are a new agent or a seasoned agent, there are some key items to building and sustaining your business. We must always keep learning and developing in order to succeed – and making sure

If you sit open houses, you know that it can be a great opportunity to showcase your property, network and meet potential buyers. But how do you gather REAL contact

By Stephanie Sims If you’re on Pinterest and not yet overwhelmed by all the “pins” and “repinning” and just how many categories you can pin ideas to, congratulations, because as an agent, Pinterest is a site that can help

This article is about planning for your 2013 year in real estate – starting now. That’s right,