Improving Your Business

Stories, articles and advice aimed at improving your business

Twitter: Your Global Instant Messaging Platform

Blog? Check. Facebook? Check. Now what? Twitter. This micro-blogging social media network is the third key component to any good social media program. Many real estate agents and homebuilders have no problem seeing the benefit of using a blog

Taming Cable Chaos – Lessons in Organization

Let me set the scene: my husband, Jeff, and I are at our annual convention, where he is an iconic member of the executive team, officially titled VP of Technology and

‘Research to Action Lag’ with New Home Shoppers

The Internet has produced an interesting evolution in modern shopping behaviors. Because shopping on the Web is so exceedingly easy, it’s become quite common for consumers to find something they want to buy, and then sleep on it –

Maximizing Mobile Opportunities to Boost Homebuying Business

Housing demand is rebounding, with lower interest rates and limited supply keeping the market fiercely competitive. According to the National Association of Realtors monthly report in December, existing–homes sales grew 5.9 percent in November, the highest level in three

Short Sale Listings: How to Breeze Through Any Meeting

Now that the dust has settled on the fiscal cliff vote, most short sale sellers, prospective short sale sellers and agents have heard that the Mortgage Debt Relief Act of 2007 has been extended another year. Savvy short sale

Google Real Estate Part 4: Marketing with Internet Video

The Internet is a broad, multifaceted medium, one with many uses; however, its most impressive feature, arguably, is that of Internet video, and the way that Web users can stream video free-of-charge to millions upon millions of

Google Real Estate Part 3: Appealing to Mobile Users

The first two parts to our continuing series on “Google Real Estate” dealt with Internet search behaviors from consumers, and all the data we cited in those articles dealt with an increasingly antiquated assumption – that Web browsers cruise

Google Real Estate Part 2: A Broad Marketing Strategy

We’ll start the second part of our “Google real estate” series with an uncontroversial claim – the Internet and real estate are highly intertwined entities. Nine out of 10 home searches today start on the Web, and it seems

Tugging Heartstrings with ‘Love Letters’ to Home Sellers

It’s no secret that the real estate market is on the mend, but there are plenty of secrets when it comes to snagging a home in a competitive market. One bygone trick of the trade is making a comeback as

Missed Opportunity: Private Rental Listings

One of the biggest missed opportunities for brokers is obtaining rental listings. While most of us got into real estate to help people buy and sell homes, there are always going to be more renters than buyers. Many of

Keeping Your Clients Cool During Multiple Offers

With the rebounding housing market, many of us are handling multiple offer situations with buyers and sellers. This can add much more stress, especially for buyers who have their heart set on a home and on a budget. When

Google Real Estate Part 1: The Power of Local

Last week, we reported on a rather startling statistic – that real estate-related searches on Google had increased by 253 percent from 2008 to the present

New Social Media Privacy Laws Set the Bar

Social media has shifted how most businesses keep track of their employees and how schools keep tabs on their students. You’ve probably read about employees being fired for things they’ve put on their social media accounts, or universities kicking

How to Make 2013 a Year of Cheer

“I look to the future, because that’s where I’m going to spend the rest of my life.” George Burns Yep. It’s here again – a new year on your doorstep with its hand up and ready to knock loudly

IPO Fever Catching on with Housing Market

Things have been looking up for the housing market heading into 2013, and we’re not just saying that because shadow inventory is falling, home sales at their highest mark in years and consumer confidence in the housing market is rising.

Real Estate-Related Google Searches Spike 253 Percent Since 2008

Real estate-related searches on Google have catapulted 253 percent since 2008, according to a joint study by Google and the National Association of Realtors (NAR). In addition, the report, titled The Digital House Hunt: Consumer and Market Trends in Real

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