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How Should Agents Advertise Their Business?

by Peter Thomas Ricci

There are numerous avenues available to today’s agents for advertising their businesses, but what methods are the most popular?

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Advertising is an integral component to any real estate agent’s business, and never before have so many advertising models been available to agents. From the Internet, to social media, to the more standard avenues of print and direct mail, agents are now able to adapt their message to whatever advertising medium they prefer.

But of those many options, which do agents prefer the most? The latest agent survey from HomeFinder sampled what advertising methods agents preferred for their business, and our infographic below compiles their findings. Also, if you’re more interested in different forms of Web advertising (which, as you’ll find out in our infographic, is quite popular with agents), be sure to check out our past stories on the topic.

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