Improving Your Business

Stories, articles and advice aimed at improving your business

Identifying Leads with Email Campaigns

By Matthew Collis Although email marketing may be a vital component of your communication strategy, you may not be aware that email marketing campaign reports can help you to pin-point the best leads in your database and increase the

Realtors Not Always ‘Clear to Close’ with Banking Apps

In order to compete in our market, you must stay on top of cutting-edge technology. Whether you are Droid or Apple user, there are apps for EVERYTHING in the real estate market. Want to know how much that house

Effectively Working With Short Sales as a Buyer’s Agent

Love it or hate it, short sales are here to stay. As a buyer’s agent, you owe it to your clients to know the basics of how to effectively work with short sale

Be a Leader This Year

Being a leader is not for everyone. For some reason many think the leadership position is easy, but anyone in leadership knows it can be challenging. Getting people to follow you and your beliefs takes effort, respect, honesty and

The Basics of a 203(k) Loan

With today’s housing environment and the volume of distressed properties on the market, buyers are seeing a surplus of affordable homes available for purchase. And while homes may be available, many are not “move-in ready,” or immediately suitable for

How to Make a Big Leap in Your Business With Small Changes

By Bob Corcoran The Chinese philosopher Laozi once said, “The journey of a thousand miles begins with a single step.” If making positive changes in your business looks like a thousand-mile journey, the good news is this: you can

Could These Three Letters Make You Richer in 2012 and Beyond?

By Bob Corcoran The real estate business is full of acronyms. You’re familiar with many of them: CRS, GRE, NAR and globs of others. But there’s one that seems to be flying under the radar of a lot of

Resilience: The Key to Survival During Tough and Turbulent Times

By Roz Zweig, Broker, Coldwell Banker, and Geraldine Markel, Ph.D., Managing Your Mind Coaching & Seminars Do you have a sinking feeling that it’s been a tough go and that things are going to get worse before they get

Professional Home Stagers Take the Stress Out of Selling

Your listing isn’t selling and your clients’ hopes are turning into fears. When your client chose you as their real estate agent, you had very positive things to say about their home and promised it wouldn’t take long to

Don’t Let Your Listing Spook Buyers Away

By Kathy Kalnes When trick-or-treating as a child, which homes were most appealing to you? The houses with the best candy and decorations, of course. When presenting your listing to potential buyers, it is crucial to showcase the “treats”

A “Change the World” Attitude

I often think about my funeral and what that will look like. Will I hear crickets or will it be standing room only? How long will I be remembered, and for what? When you think about your place here

Where is the Logic in Banking These Days?

So you’ve read that rates are at historic lows.  You have paid your loan on time for many years straight, proving that you can afford to keep your home.  However, when you speak to a professional, they ask you

How Better Writing Gets You Better Treatment

Today’s guest contributor is professional writer, blogger and digital entrepreneur, Men With Pens‘ James Chartrand. The following article was originally published on

Thank You Notes vs. Email

I can remember receiving my first hand-written thank you note from our U.S. president of Exit Realty, Tami Bonnell, back in 2005 after opening our second office. I was shocked that an executive with the company I had been

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