Top Coach
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It was one year ago, as the destructive paths of Hurricane Ian swept across Southwest Florida that Jeff Lichtenstein and his team at Echo Fine Properties felt a call to action.
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Amy Corr, of @properties Christie’s International Real Estate, suggests teaming up with fellow agents to create a prospecting group. “Working in a group gives you the opportunity to share tips, ideas and challenges,” she says.
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“I have seen fellow agents dish out thousands of dollars to learn ‘pitches’ and, God forbid, ‘swagger.’ I assure you there is not one past client I was honored to work with who cared about my swagger, and they would smell a sales pitch a mile away,” writes Diane Terry, a Seattle real estate industry veteran.
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“Some agents, especially those with limited experience, stumble over the complexities,” writes Top Coach Dennis Jones. But he has solutions.
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“At my heaviest, I was 440 pounds, exhausted and unfulfilled, and my income was stagnant because I was unhealthy and, therefore, less productive,” says Top Coach Amy Izzo. Then she lost 240 pounds and grew her income to five times what it was three years ago.
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Marketing on Instagram has been like a “gold rush” for agents, writes Lee Davenport, a real estate educator. Here’s how to up your game.
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“I see leading as a proactive practice that brings balance to the reactivity of business and life,” says Top Coach Shawn Preuss. “Proactive means being out in front, looking ahead, planning and communicating.”
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“A recession is your time to shine!” says top coach Leigh Brown, president of NC REALTORS®. And she has tips on how.
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Jenny Sepulveda, the executive vice president of sales coaching and development at Guaranteed Rate, shares tips for lenders to a create effective business plans.
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Coach Mike Pallin of The Floyd Wickman Team offers some DOs and DON’Ts for getting a home priced right at the listing appointment.
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Jared James, an entrepreneur, coach and author, offers a couple of tips to help you take advantage of this “shifting market.”
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We review Atlanta Agent’s most-popular Top Coach advice columns of 2022.
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There is still ample opportunity in the market for buyers and sellers, as well as agents, says David McGhee, VP of coaching at Buffini & Company. What will be different is the skill set agents need to develop to succeed.
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As you maximize the remainder of 2022 and prepare your business plan for 2023, real estate coach Sherri Johnson has six proven strategies for success.
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Real estate coach Ken Goodfellow offers advice for solving brokerage issues that reach beyond recruitment.
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“New construction is a major part of most markets. Not knowing new construction is a handicap to your career.” — Tim & Julie Harris