Top Coach: 5 hits from 2022

by Atlanta Agent

Top Coach is our unique monthly feature that highlights different agent voices from across the nation. These contributors offer pertinent advice for the ever-changing market — and it’s never too late to learn. Check out the five Top Coach items that most interested our readers during 2022.

No. 1: Etiquette for agents: Behavior matters — even if you don’t make an offer

“If you want to be a true success as a Realtor, you must understand that how you present, react and treat others is the foundation of your business.” — Collette McDonald, real estate coach

No. 2: The who, what, when, where, why and how of new construction

“New construction is a major part of most markets. Not knowing new construction is a handicap to your career.” — Tim  and Julie Harris, hosts of the internationally syndicated, No. 1 daily podcast for REALTORS, “Real Estate Coaching Radio.” 

No. 3: The simplest path to a 6-figure year

Roughly 87% of new licensees end up not renewing their license within the first two years. Combine that with the fact that more than 90% of agents sell 24 or fewer homes per year. Yet when asked, the majority claim they want to earn six figures per year.

So, what gives? Why is it so out of balance? What do the “successful” agents do to create a sustainable business compared to those who become a negative statistic? The Locker Room Real Estate Coaching and Training founder and CEO Jake Dixon provides the skinny.

No. 4: Supercharge relationship-building by mastering your CRM

“It’s possible to have a thriving business without 80-hour weeks and burnout by choosing to work by relationship and referral. Agents who grow by nurturing their database dictate their schedule, work manageable hours and are better equipped for market shifts.” — Marki Lemons-Ryhal, owner, ReMarkitable LLC

No. 5: How to break into the luxury real estate market

“As a real estate agent, it is difficult to break into luxury home sales,” writes Michael LaFido, founder of the LUXE Designation. “If you’re trying to ‘break into selling luxury homes,’ my advice is to attend other agents’ luxury broker open houses in your market.”

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