Our annual Truth About Agents report examines compensation, training priorities, client profiles, new construction, real estate teams and more.

Real estate professionals weigh in on training, marketing, compensation and more. 

This annual survey is a chance to hear from a cross-section of Atlanta real estate professionals to find out what’s happening in our industry. Check out what they had to say!

In the rapidly changing Atlanta real estate industry, success hinges on mastering the local market. But as brokers focus their attention on providing the greatest insight for their clients, staying tuned in to what’s happening in the industry itself can be an even greater challenge. That’s why we publish Truth About Agents every year.

Have you attempted to renegotiate your commission split in the last 12 months? See what other agents had to say in our 2022 Truth About Agents survey.

Lead generation and conversion was the top category in which agents would like to receive more training, according to our 2022 Truth About Agents survey. See our survey results to learn about real estate education in Atlanta.

Managing brokers are more closely considering making marketing support available as a recruiting tool, according to our 2022 Truth About Agents survey, with 19% saying it’s the most effective way to attract new talent.

Find out what agents think the top marketing challenge of 2022 will be in our 2022 Truth About Agents survey.

Are Atlanta agents happy with their teams? Has joining a team helped them grow their business? Find out in our 2022 Truth About Agents survey.

Millennials surpassed Gen X as the top homebuyer in this year’s Truth About Agents survey, representing 47% of clients of agents surveyed.

Agents who are planning on moving to a new brokerage said associating with a different brand was the biggest motivator (21%) in our 2022 Truth About Agents Survey.

Women agents continued to dominate men by nearly a three-to-one margin in our 2022 Truth About Agents survey.

Weigh in on how much you’re earning, how much you’re spending on marketing, what you think of your current brokerages and how the pandemic has changed your business by participating in our annual Truth About Agents survey.