The Truth About Agents

by Peter Thomas Ricci


For our first annual Truth About Agents issue, Atlanta Agent magazine created a survey to present the trends in the industry, and how agents perceive several different industry issues, including income, marketing, office satisfaction and many more.

Atlanta Agent launched a comprehensive survey from Jan. 15 through May 2 of this year (as well as emailed several industry influencers personally) and asked that readers take the survey to help us portray an accurate snapshot of the market. We received hundreds of responses (special thanks to our readers for taking the time to fill out the survey), and the answers gathered have been analyzed and displayed within the next few pages.

Here are some of the survey highlights:

  • The market appears to be getting stronger. According to survey results, 73.5 percent of agents’ incomes have increased from 2012, suggesting the average income is very stable. The average annual income was $99,162.
  • About 88 percent of agents are satisfied with the services their brokerage provides, and 70 percent of dissatisfied agents plan on changing offices, suggesting market stability, as well.
  • The split of dissatisfied agents is 78.5 percent, 6.5 percent less than the average split of 85 percent.
  • Atlanta agents are expecting for the market to become more competitive, at least for buyers. Seventy three percent of agents expect more multiple offer situations this year.
  • Ninety-three percent expect more sales this year, and 75 percent of agents agents said that 20 percent or less of their listings in 2013 dropped in price before selling.
  • Sixty-eight percent of agents don’t expect credit requirements to ease up for buyers with bad credit looking for a loan.

Keep clicking through to see more survey results, including how long Atlanta agents have been in the business, what agents are spending their marketing dollars on and more.

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