On Wednesday, RE/MAX of Georgia, for the second year in a row, announced it has renewed its marketing partnership with the Atlanta Falcons, making the brokerage the team’s official real estate partner for the 2014-2015 NFL season.

The partnership, which began in 2013, is a lucrative opportunity for the company, and includes marketing benefits, such as signage placarding the Georgia Dome’s Gate C entrance.

RE/MAX of Georgia is the first real estate company in the southeast to have such a relationship with the Falcons, according to a statement from Bob Zumbrunn of RE/MAX Regional Services, and adds that the presence of RE/MAX will provide an enhanced experience for fans on game-day.

Erin Beidle, senior marketing manager for RE/MAX Regional Services, says that this month, which marks the opening of Falcons training camp, the stadium will feature the famous red, white and blue RE/MAX balloon, and it will continue to make sporadic home game appearances throughout the season. While there, fans will have the opportunity to take tethered rise in the balloon – weather permitting, of course.