Farmhouse features are the most profitable trend in starter homes


Starter homes with farmhouse-inspired features and craftsman designs are demanding the highest sales premiums, according to RealEstate.com.

In the study, RealEstate.com analyzed the listing descriptions of millions of entry-level homes (homes at the bottom third of the market) to determine which features and design trends would increase the value of these homes.

Entry-level homes with listings mentioning “claw foot tubs,” “farmhouse sinks” or “coffered ceilings” sold for up to 29 percent more than their anticipated value. Homes listed as craftsman style performed better than any other style analyzed.

First-time homebuyers are also paying more for environmentally friendly features. Listings including “solar panels” sold for up to 40 percent more than predicted, while the same feature sold only 13 percent more in homes in the upper two-thirds of the market.

“It’s important to keep in mind which features or amenities matter most to you in a home,” says Jeremy Wacksman, chief marketing officer at Zillow Group. “While a farmhouse sink or butcher block counters may appeal to many millennials and first-time buyers, not everyone may want to pay the premium those features may command.”  

See the sales premium for each of these home features in the chart below.

Home Feature Sales Premium Among
Entry-Level Homes
Sales Premium Among
Top-Tier Homes
Solar panels 40% 13%
Craftsman 34% 20%
Coffered ceiling 29% 20%
Clawfoot tub 29% 10%
Mid-century 28% 12%
In-law 28% 6%
Landscape/path/outdoor/deck lighting 26% 15%
Exposed beam or ceiling 26% 15%
Farmhouse sink 26% 16%
Wainscot 26% 13%
Fire pit 25% 12%
Central vacuum 25% 10%
Pergola 25% 4%
Mudroom 24% 13%
Tankless water heater 24% 7%

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