Atlanta Communities adopts a new CRM and Century 21 connects globally


Atlanta Communities signs on with kvCORE

Real estate brokerage Atlanta Communities is partnering with Inside Real Estate to offer the technology platform kvCORE to its more than 1,400 agents, according to a press release.

The suite of tools includes CORE BackOffice, CORE ListingMachine & CORE Social.

The technology offers agents and teams the following: 

  • A private CRM database with lead and contact ownership. 
  • Lead generation and lead routing.
  • Behavioral automation that leverages AI to engage up to ten times more leads and contacts.
  • Automated listing marketing and social media branding.
  • Streamlined agent on-boarding, commission disbursements and reporting.

“At Atlanta Communities, we believe our agents are our greatest asset and we are committed to providing them the very best tools available,” said Judson Adamson, Chief Executive Officer of Atlanta Communities. “With Inside Real Estate, we found not only the most robust technology, we found a partner who shares our vision and is committed to helping our agents succeed.”


Century 21 goes global with Immobel

Century 21 is collaborating with real estate technology company Immobel to release the Century 21 Global Referral Network.

The technology, now offered in United States, Spain, Portugal, Russia, Cyprus, Montenegro, Albania and Macedonia, will ultimately connect all of Century 21’s 11,500 offices across the globe that will “bring speed and security to client relationships and agent referrals, and a more seamless method for closing continent-to-continent and country-to-country deals,” according to a press release.

The new network provides access to 131,000 Century 21 affiliated agents and allows clients to view properties in their native languages and see prices in their native currencies.

“This collaboration with Immobel is another milestone in an almost 50-year history of Century 21 Real Estate as a brand consistently remaining relevant with consumers and industry professionals alike,” Michael Miedler, Century 21 Real Estate president and chief executive officer, said. “We believe that delivering a globally-focused, continent-to-continent and country-to-country e-commerce integrated service and referral platform will significantly improve the value proposition for our CENTURY 21 System members but more importantly, help them better serve the clients and customers they connect with each day.”

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