Harry Norman Realtors launched an Automated Virtual Assistant, or “Ava,” on its website.

The advanced consumer chatbot uses Roof AI-powered technology to detect customer intent and provide 24/7 customer support, with the objective of using Ava conversations to create real home-buying opportunities, the company said in a release.

“We are a company built on luxury service, and this must extend to the digital space,” Harry Norman Vice President of Marketing Luke Trigwell said. “In this ‘instant economy,’ you need a solution that immediately addresses the user needs and wants while delivering a premium and personalized customer experience.”

Ava provides a virtual real estate concierge and aims to satisfy three main customer expectations: A conversational experience that personalizes every customer interaction; immediate and responsive service with real-time, self-serve support; and a connected experience fashioned around the company’s core services.