Real Tech

Learn about the latest moves by brokerage companies, listing aggregators, CRMs, proptech firms and others looking to shake up the world of real estate technology. 

NAR investment arm opens applications for 2022 U.S. REACH programs

The REACH program aims to identify and accelerate the most promising new technology companies in real estate and adjacent industries, including banking, insurance and home services.

Rocket Mortgage, Salesforce team up for loan originations

“This will be the first time a home lender will provide an end-to-end ‘mortgage-as-a-service’ solution through Salesforce Financial Services Cloud — a platform that thousands of financial institutions already heavily rely on.” — Rocket Cos. Vice Chairman and CEO Jay Farner

MLS consortium scoops up digital MLS Remine

The acquiring group includes First Multiple Listing Service in Atlanta, MIAMI REALTORS®, ACTRIS MLS in Austin, Texas, and Heartland MLS in Kansas City.

Ansley Atlanta Real Estate partners with tech startup Zenlist

Zenlist will allow more than 300 Ansley agents and their clients to browse listings from FMLS and GAMLS on its mobile app.

San Francisco home-maintenance app enters Atlanta

The move marks the first step in the company’s plan to expand in the Southeast.

Ansley partner purchases technology, consulting firm Suburban Jungle

Suburban Jungle provides pre-search consultation services to homebuyers to help them find the ideal neighborhood or suburb for their needs and match them with a vetted real estate agent.

Atlanta RE-tech firm gets venture-cap investment, names new CEO

The new chief executive, Emily Traxler, is a certified customer success expert for tech startups and will take the company’s reins from founders Bernadine W. Drake and Glenn Drake.

Evocalize introduces a blueprint for recruiting real estate agents

Exit Realty has enabled its brokers and agents to use Evocalize’s new blueprint to recruit agents on the Google Display Network.

Harry Norman launches virtual assistant, “Ava,” on website

Ava uses Roof AI-powered technology to detect customer intent and provide 24/7 support, with the objective of using Ava conversations to create real home-buying opportunities.

Redfin closes $608 million takeover of Atlanta-based RentPath early

RentPath’s sites, which include, Lovely, and, will continue to operate as normal while their listings are integrated with, a process that is expected to wrap up in 2022.

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