Stockbridge-based Ivy League Realty has become an affiliate of ERA Real Estate.
Ivy League Realty was founded in 2019 by Ivy Sears and has a second office in LaGrange. Its service area also includes Locust Grove, Hampton, McDonough, Jonesboro, Ellenwood, Newnan, Fairburn, Coweta, Senoia, Peachtree City, Tyrone, West Point, Columbus and the surrounding areas.
Sears will use her firm’s new affiliation with ERA to recruit agents and take advantage of its training platform, ERA University, to support agent productivity, according to a press release. She also plans to further develop her firm’s luxury division with ERA Distinctive Properties, the brand’s luxury marketing program.
“Ivy is a passionate and driven entrepreneur who is unafraid to take risks in pursuit of her goals,” ERA President and CEO Sherry Chris said. “She is widely known and respected in her market and is passionate and dedicated to the success of her agents. With the backing of ERA’s sophisticated systems, turnkey innovations and verified training programs, Ivy can work to build her business in the southern Atlanta metro region, LaGrange and the surrounding areas.”
After working in information management, Sears became a licensed real estate agent in 2000.
“I’ve worked for both independent and franchised brokerages and understand the value of having a strong brand behind the business,” she said. “Our partnership with ERA not only provides us access to tremendous tools and technology, sophisticated marketing and a proven learning and training platform, but we are also now part of a collaborative global brand where we can gain insights and knowledge.”
ERA Real Estate has more than 36,000 affiliated brokers and independent sales associates and approximately 2,200 offices throughout the U.S. and 31 other countries and territories. ERA Franchise Systems LLC, which operates ERA Real Estate, is a subsidiary of Realogy Holdings Corp.