Atlanta football fans will watch a local homeowner show and possibly sell their home for cash in real time during the Super Bowl Halftime Show. 

In a live ad spot, Opendoor will show a homeowner get an all-cash offer on their home using the ecommerce brokerage’s Virtual Assessment app.  

“Like Opendoor, our approach to the Big Game will be anything but traditional as we aim to redefine not only how we advertise, but also how homeowners envision and navigate the process of selling their homes,” Opendoor Chief Marketing Officer David Corns said in a release.  

“This spot isn’t just about making history; it’s a testament to the simplicity and certainty we bring to real estate,” Corns added. “Even in the midst of the Big Game excitement, homeowners can easily sell their homes so they can focus on what’s next in life.” 

The 30-second ad will air during the game on CBS Atlanta and on Opendoor.com.