Keller Williams Realty Atlanta Partners began an exclusive partnership with Southeast Mortgage of Georgia, Inc., the largest non-bank mortgage lender in the state.

The groups hope to streamline user experiences for buyers and sellers by collaborating on tech like AI, app integration and marketing tools, according to a press release.

“In my 32 years in mortgage lending, I have never seen two cultures align as seamlessly as Southeast Mortgage and Keller Williams Realty Atlanta Partners,” said Southeast Mortgage Chairman and CEO Cal Haupt. “We share the same commitment to redefine how mortgage professionals and real estate agents work together to deliver an exceptional client experience built on trust, expert advice and fast competent service. We are simplifying the mortgage process, reducing uncertainty and enabling clients to buy and sell real estate more quickly and confidently than previously possible.”