Tech

BHGRE program counters iBuyer trend in Atlanta

The outlook is good for home sales in Atlanta, but iBuyer continues to expand.

Tech-Tonic: RE/MAX buys networking tool and Keller Williams picks fav tech startup

The First app will soon be exclusive to RE/MAX agents and KW is adding tools to its Keller Cloud.

To brand or not to brand? Google has the answer

The tech giant shares exclusive data with Agent Publishing on how paid ads can provide a back door to your listings.

How to avoid a data-breach nightmare

Don’t get caught “running naked through the woods.”

Tech-tonic: Big news for tech giants Zurple and Moxiworks

Moxiworks on the grow and Zurple launches new platform.

Real estate marketing 101, courtesy of Facebook

A guide from the social media giant offers insights on digital marketing strategies for agents.

How to stay relevant in the age of iBuyers

Like it or not, iBuyers are here to stay, say industry experts. Here’s how to get a seat at the table.

Three ways real estate is getting smarter

DLA Piper’s Global Real Estate Summit examines ways in which technology is disrupting the market.

More existing homes include smart tech upgrades

The remodeling industry can expect major growth in incorporating devices into homes that enable remote control and the ability to monitor household systems, according to survey findings from the Joint Center for Housing Studies at Harvard University. That means

Zillow home value estimate adds new AI capabilities

Zillow’s trademark “Zestimate” feature, which lets homeowners and prospective buyers see the estimated value of almost any residence, has been upgraded to incorporate artificial intelligence and machine learning capabilities that the company says will improve accuracy. According to a

The path to painless tech integration

Almost every aspect of our lives has been transformed by technology. Advancements in virtual reality, blockchain, artificial intelligence and other new technologies have raised the bar on consumer expectations. If you’re tempted to dismiss those developments as being unrelated

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Facebook: Marketing friend or foe?

Social media experts and real estate agents share ideas for how to use the platform for generating business in an era of declining trust.

Why technology (probably) can’t replace agents

Will technology one day replace the role of the real estate agent? In an era of rapidly evolving customer relationship management software, iBuyers and the constant specter of brokerage mergers and acquisitions—always, it seems, with tech bandied about as

Big data solutions for housing’s most pressing problems

The U.S. Census Bureau is renewing its push to stimulate innovative technological developments through the use of its own data. The Opportunity Project (TOP), a collaborative effort between government agencies and private tech firms, continues to build upon initiatives

Using data to predict the future of business

The tech landscape is experiencing another transition as big data and predictive analytics take on a more significant role in how real estate professionals approach the housing market in their area.

NRT launches new proprietary tech platform

The owner of real estate franchise brands including Coldwell Banker and Sotheby’s International Realty announced the launch of a new unified tech platform, Desk, that enables its agents to access key digital tools all in one place. Desk can

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